Zonderkidz Hires Londa Alderink as VP of Marketing
(Grand Rapids, MI) January 13, 2016- Today, Zondervan announced Londa Alderink as its new vice president of marketing for Zonderkidz and Blink YA. Zonderkidz is the children’s division for Zondervan, and Blink is a young adult imprint operating within the division.
Alderink has been with the Zondervan publishing group for eight years, most recently as a senior marketing director for Zondervan’s non-fiction trade team. Leading very successful marketing campaigns for New York Times bestselling titles Hands Free Mama by Rachel Macy Stafford, Keep it Shut by Karen Ehman, Wrestling for My Life by Shawn Michaels, and The Daniel Plan by Dr. Rick Warren, Dr. Mark Hyman and Dr. Daniel Amen, she joins Zonderkidz/Blink with an understanding of its products, authors, and publishing philosophy.
In her new role as vice president of marketing, Alderink will lead the Zonderkidz marketing enterprise, set strategic goals and be responsible for the execution of marketing and publicity plans that support Zonderkidz and Blink resources. She will ensure the group’s corporate objectives are met by providing oversight for promotional tactics and activities, while also nurturing relationships across the organization as well as with authors, illustrators, agents and other key stakeholders.
“I am so excited to welcome Londa to the Zonderkidz and Blink YA team,” says Annette Bourland, Group Publisher and SVP. “Londa’s hard work and focus over the years on behalf of Zondervan is commendable. She has come full circle to apply her expertise and creative thinking to our team’s strategies. We anticipate a successful and smooth transition heading into 2016.”
Alderink will be fully transitioned into her new role as vice president of marketing by February 29, 2016.
For more information about Zonderkidz and Blink, you can visit them on Facebook or follow @Zonderkidz or @BlinkYA on Twitter. For additional information on titles published by Zonderkidz and Blink, please visit http://www.harpercollinschristian.com/zondervan