ECPA's Rush To Press

Worthy Publishing Partners with Genesis Marketing Group
To Maximize Christian Retail Sales Representation

Nicole Pavlas
Director of Publicity
Worthy Publishing
(315) 416-0443

(NASHVILLE, Tenn.) March 15, 2016 – In a decision driven by continuing rapid growth and a long-term commitment to serving independent Christian retailers, Worthy Publishing announces that it has partnered with Genesis Marketing Group for sales representation to the independent Christian retail market across the U.S., effective April 1, 2016.

“As Worthy continues to grow, we felt a need to enhance our relationship with CBA retailers, an historically important sales channel,” says Byron Williamson, President and Publisher, Worthy Publishing. “Partnering with Genesis allows us to do just that, so we’re excited to move forward with the Genesis team at our side.”

As of April 1, Worthy Publishing will transition from its current sales team at Capitol Christian to the team at Genesis Marketing Group. However, Worthy will continue its recently renewed relationship with Capital Christian as its fulfillment partner. “We’re grateful to Capital Christian for their continued support of our mission and their ongoing help with our expanding fulfillment needs,” Williamson added.

“We love the team at Worthy Publishing, and we’re excited to support them in this capacity,” says David George, Genesis Marketing Group. “We believe in their products, so it’s an honor to be a part of the team putting their authors and books in the hands of booksellers.”

Worthy Publishing Group ( is a privately held, independent voice in inspirational publishing, based in Nashville, Tennessee. Worthy has four imprints: Worthy Books publishes a broad spectrum of genres, including current events, pop culture, biography, fiction, spiritual growth, and specialized Bibles; WorthyKids and its Ideals imprint create colorful, interactive children’s books, including VeggieTales and Berenstain BearsEllie Claire produces beautifully crafted journals, gifts and paper expressions; and Worthy Inspired publishes inspirational felt-need, personal growth, and devotional books.

Genesis Marketing Group ( is based in Greenville, SC and has been in the industry for 45 years. Quick to recognize that they serve as the face and voice of their vendors to their customers, each member of their sales, marketing, and administrative staff takes that responsibility very seriously. That commitment led to sales to more than 700 independent book and gift stores across the country in 2014. Genesis currently represents other vendors such as Howard Books, Christian Brands and Gregg Gift Company, among others.