The Cloud is certainly hanging over us.  Most of the articles I read, talk about the Cloud’s amazing silver linings.  The marketplace is certainly doing its best to sing the praises of the tremendous benefits that rain from the Cloud.  There certainly are benefits.  I also see lots of reasons to bring along my umbrella. Sometimes the rain just leaves you soggy and smelly. Just ask your dog.

When is being in the Cloud not so heavenly? The last of a four part series…

How about a conclusion?
LifeLockSome of these stories are not recent. The problem is that they are still relevant.  I’m concerned equally about my confidential business data and personal identity theft.  Just ask CEO Todd Davis at LifeLock.

The situation is this:  I personally am not the target anymore, and neither are you. It’s not the waiter at the restaurant stealing the carbon from your credit card slip, if you even remember that ever happening. It’s the hacker in China, Eastern Europe or the Middle East conducting tech jihad against your Cloud provider.

My single laptop, or even my whole office of 11 computers is a far smaller and safer place for my sensitive data to reside.  Really, we don’t have anything worth stealing in comparison to what our Cloud service provider has on their servers.

Beyond safety concerns, the software companies are using the Cloud to reduce dependence on retailers.  Cutting out the retailers allows them to absorb and keep that additional percentage, not that there is anything wrong with that.

The problem for me is the double or quintuple dip at the consumer’s expense.  Not only are they taking the distribution piece of the pie, but some are absolutely gouging us as businesses or consumers, if we choose them.   They aren’t using their growth to benefit the consumer.  Reducing distribution fees should allow companies to lower the cost to consumers and small businesses while increasing their profits. It’s a free world. They can run their business any way they want. We can all choose what we buy and don’t buy.

In most cases, you simply don’t need to be in the Cloud.   At this point, most of what’s out there is hype.  After the last several years of fallout from our government and some of our biggest corporations, I’m just not interested in having the Cloud rammed down my throat.   I’m a business owner myself. I have no problem with creating a profit by serving my audience with beneficial products and services.  The problem here is that second part.  I like the Cloud, though you probably wouldn’t think so from these articles.  It can fun, and sometimes even useful, it’s just NOT the second coming of the Internet.



Did you miss one in the series? 

When Being in the Cloud Isn’t Heavenly…

Part One
Part Two
Part Three
Part Four

I would love for you to leave a comment below.