W Publishing Group hires Vice President of Marketing
LORI CLOUD to start December 15
(Nashville, Tenn.) – Matt Baugher, senior vice president and publisher of W Publishing Group, announces the hiring of Lori Cloud as vice president of marketing. Recently serving as an executive director of client services for G7 Entertainment, Cloud brings with her a wealth of experience in a variety of marketing areas.
“We couldn’t be more thrilled that Lori will be joining the W team,” says Baugher. “Her past resume speaks for itself and her considerable skills are a perfect fit for the current challenges and opportunities that exist in our industry. She will play an important role in the launch campaigns for W’s key titles in 2015 including books by Jep and Jessica Robertson, Korie Robertson, Randall Wallace, Billy Graham, Robert Morris, the Benham Brothers, and many more.”
Lori Cloud has 25 years of entertainment marketing experience including promotions, PR, and digital and artist management. At G7 Entertainment Marketing, her role was to identify unique opportunities, formulate groundbreaking campaigns, and deliver programs with measurable results. She has worked on campaigns including Harley-Davidson’s Kid Rock Rebel Soul tour, Cracker Barrel’s Brad Paisley Can’t Beat This Summer Tour and Diet Coke’s Taylor Swift RED Tour. Previously she was VP Brand Strategy and Digital Media at Big Enterprises, an artist management company, and a Brand Agent at the LA headquarters of Creative Artists Agency where she managed client relationships such as The Coca-Cola Company, P&G, Sprint, Harley-Davidson Motor Company and Starwood Hotels.
W Publishing Group is an imprint of Thomas Nelson – a division of Harper Collins Christian Publishing. The home of Billy Graham, Andy Andrews, and Jennie Allen, several of W’s recent best-sellers have been adapted into major motion pictures such as Heaven Is for Real, God’s Not Dead, and Same Kind of Different as Me. W Publishing Group aims to impact the world through words, stories, truth, and transformation.
Thomas Nelson, Inc., part of HarperCollins Christian Publishing, is a world-leading provider of Christian content and has been providing readers with quality inspirational product for more than 200 years. The publishing group provides multiple formats of award-winning Bibles, books, gift books, cookbooks, curriculum and digital content, with distribution of its products in more than 100 countries. Thomas Nelson is headquartered in Nashville, TN. For additional information, please visitwww.thomasnelson.com.