ECPA's Rush To Press


Send The Light Distribution announces
VeggieTales-Etch A Sketch partnership exclusive

Bristol, Tenn.: An iconic children’s brand and an ageless children’s favorite have joined forces to create what will truly be a major new draw in Christian retail: The VeggieTales Etch A Sketch.

Etch A Sketch Junior and Travel Doodle editions of the best-selling drawing toys will feature characters from the popular faith-based kid’s franchise, VeggieTales . They will be released in 2016, one in time for the Easter Season. The VeggieTales Etch A Sketch model will retail for $19.99 while the Travel Doodle will retail for $17.99.

The forthcoming releases were announced at the International Christian Retail Show today by Send The Light Distribution (STL), which will be the exclusive distributor to both Christian and select mainstream retail channels.

Greg Fritz, senior vice president for home entertainment and consumer products at VeggieTales’ Big Idea Entertainment, celebrated the Etch A Sketch partnership. “We are very happy to partner with such an iconic children’s favorite in this way, particularly one that encourages creativity, discovery and expression,” he said. VeggieTales has been the cornerstone of the children’s department in Christian retail for more than 20 years.

The VeggieTales editions are announced as Etch A Sketch marks its 65th anniversary next month, with more than 100 million units sold by Ohio Art Company (OAC). “It’s especially nice for us to be able to reach this milestone with a major new opportunity to develop products that can help children positively develop through educational play,” said OAC President Martin Killgallon.

The unique pairing is part of STL’s ongoing efforts to expand offerings in the increasingly important faith-based children’s retail market, and follows recent other exclusive licenses with both VeggieTales and Etch A Sketch. Recent STL additions for the category include VeggieTales editions of classic games such as Toss Across and Memory Match from Cardinal Industries along with an extensive classroom décor assortment from CSS Industries.

“This is going to be a big draw in more ways than one,” said Michael Turner, STL’s Director of Product Development. “We’re delighted to be able to bring together two names that parents know and appreciate so highly. From early feedback, we are confident that this will be a big hit with consumers.”

Send The Light is the largest Christian products distribution company in the United States and celebrated its 40th anniversary in 2014, recently moving its headquarters from Elizabethton, Tennessee, to Bristol, TN.

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For more information contact Michael Turner at or 615-218-8222.