Are you using YouTube to reach and engage the Faith and Family audience? If not, now is an excellent time to start. YouTube is an incredible platform with billions of users worldwide. You can use Christian YouTube channels to get new content in front of your audience organically or via paid ads.
Whether you already have a channel or want to build a Christian channel on YouTube from scratch, keep reading for our best tips and ways to utilize our YouTube marketing services!
Why Start a Christian Channel on YouTube?
YouTube is a great way to share information with the Faith and Family audience, whether you want to post Christian YouTube music videos, inspirational content, or a fresh perspective on the ministry or political landscape. The potential to reach new audiences is huge, just as these YouTube stats prove:
- YouTube has 2 billion+ users
- 77% of internet users between 15-35 use YouTube
- Over half of YouTube users are male
- YouTube generated $8.6 billion in ad revenue in 2021, Q4
- 70% of consumers have made a purchase from a YouTube ad
- 62% of users access YouTube every day
- 50% of marketers include YouTube in their strategy
How to Use YouTube Marketing Services to Reach the Christian Audience
There are two primary ways to market and advertise on YouTube. You can start YouTube Christian channels for your business, ministry, or organization or create video ads to reach and engage your audience even if you don’t have a YouTube presence. We’ve helped people do both successfully as a part of FrontGate’s YouTube Marketing Services.
FrontGate Moving Pictures’ YouTube Expert is none other than Steph Carse, a 4-time Emmy® winning producer, director, and writer known for his work with causes and ministries, music videos, book trailers, and more. He’s helped start and grow YouTube channels for prominent Christian leaders like Mark Affleck, generating excellent results, outlined in this case study. Steph has also played an integral role in creating YouTube ads for ministries like Advancing Native Missions, driving people to the organization’s website, as outlined in this case study.
Whether you want to start Christian YouTube channels, advertise on YouTube, or both, we can help. Contact us to learn more about our YouTube Marketing Services!
4 Ways to Maximize Your YouTube Marketing Efforts
With over 300 hours of video content uploaded every minute, it can be challenging to stand out from the crowd on YouTube. So, if you decide to create a Christian channel on YouTube, follow these tips to make the most of YouTube marketing.
1. Use Keywords and Tags to Ensure Your Videos are Discoverable
You are more likely to appear in search results and related video lists by tagging your videos with relevant keywords. This will help potential viewers find your content and give you a better chance of being included in YouTube’s algorithm-driven recommendations. In addition to using keywords, creating engaging titles and descriptions is essential. These elements can help further improve your discoverability on YouTube and attract new viewers to your channel.
2. Optimize Your Thumbnail and Title for Click-Throughs
If you want your YouTube videos to get more views, optimizing your thumbnail and title for click-throughs is important. The thumbnail is the first thing people see when they come across your video, so make sure it’s eye-catching and accurately represents your video’s content. The title of your video should be clear and concise so viewers know what to expect. You can also use keywords in your title to help your video show up in more searches. Optimizing your thumbnail and title can help ensure that more people click through to watch your videos.
3. Engage with Viewers by Responding to Comments and Questions
When you upload a video, you open yourself up to comments and questions from viewers all over the globe. While it can be daunting to receive feedback, interacting with your audience is a great way to build rapport and keep them coming back for more. Whenever possible, take the time to respond to comments and answer questions. Don’t worry if you don’t have all the answers. Sometimes, simply acknowledging and thanking a viewer for their comment is enough. By engaging with your viewers, you’ll create a stronger connection with them and foster a sense of community around your channel.
4. Use Calls to Action at the End of Your Videos
If you want to grow your YouTube Christian channels, it’s important to end your videos on a strong note that leaves your viewers wanting more. One way to do this is by including a call to action (CTA). CTAs are invitations for your viewers to take a specific action, such as subscribing to your channel, commenting on your video, or visiting your website. By including a CTA at the end of your video, you can encourage viewers to stay engaged with your content and help grow your audience. Plus, CTAs can help you achieve your business goals, such as generating leads or driving traffic to your website.
Do More on YouTube with FrontGate’s YouTube Marketing Services
Are you ready to build a great Christian channel on YouTube or advertise to billions of daily viewers? At FrontGate Media, we can work with you to develop a holistic strategy that will help you achieve your long-term marketing goals. Whether you’re looking to build brand awareness, drive traffic to your website, or generate donations to your ministry, we can tailor a solution that fits your needs. And because we’re a Christian company, we understand the unique challenges and opportunities of marketing to the faith-based community. So if you’re ready to take your YouTube channel to the next level, contact FrontGate Media today!