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Tyndale House Publishers’ new look is built upon
a legacy of trust and service


CAROL STREAM, ILL. (October 24, 2018) – Tyndale House Publishers (@tyndalehouse) was born more than fifty-five years ago from the passionate belief that the Bible was neither an outdated relic nor a cryptic riddle but rather the living Word of God, as relevant for the next thirty seconds as it has been for the ages. Tyndale recently went through a process of self-reflection to determine how to communicate with customers and readers alike the company’s mission and vision. As a result, Tyndale created a new logomark and tagline: “Tyndale. Trusted. For Life.”

Tyndale’s newly created logomark ( still features its iconic quill, updated with a dynamic new look and a rich, forest-green color that signifies life and communicates the energy and passion the company has for serving people’s needs through the products it publishes and the revenue it shares with ministries around the globe. The new tagline communicates the trust Tyndale has earned from those it consistently serves: readers, retailers, authors, and the public at large.

“Tyndale House Publishers has a remarkable legacy of trust, mission, and accessibility that its employees and authors have worked diligently to build since the company’s founding by Ken Taylor more than a half century ago,” said Jeff Johnson, President and Chief Operating Officer. “Through our Bible publishing, as well as our nonfiction and fiction offerings, Tyndale has earned the trust of readers throughout the world. Tyndale’s iconic quill has long been a symbol that communicates to readers that a book with that logomark will feature biblically faithful and doctrinally solid content that can be trusted by people around the world.”

Over the past half century, Tyndale has become a TRUSTED source for understandable, biblically faithful Christian content that is relevant to today’s needs. Tyndale is MISSION-DRIVEN, with its goal to meet people’s spiritual needs worldwide—through the literature it publishes and the resources it shares. And Tyndale content is ACCESSIBLE, using language that speaks to the heart, through multiple channels, resonating across generations.

A story that Tyndale has told much more consistently in deed than words throughout its history is the connection between Tyndale House Publishers and the Tyndale House Foundation. In 1963, Ken and Margaret Taylor started the Tyndale House Foundation to distribute royalties from the publishing company’s first product, Living Letters. To date, the Foundation has donated more than $100 million to help missions and relief work in virtually every country in the world.

“Tyndale House Publishers and the Tyndale House Foundation have a relationship that is unique and valued,” said Jeremy Taylor, President and CEO of Tyndale House Foundation. “Throughout its history, the Tyndale enterprise has contributed more than $100 million to countless other organizations. When readers purchase a Tyndale Bible or book, a significant portion of that purchase goes to help physical and spiritual needs, not enrich financial shareholders. Since Tyndale is a privately held company, our publishing success means more resources used to help those in need.”

Tyndale’s founder, Dr. Ken Taylor, birthed this notion when he spent seven years composing Living Letters, a paraphrase of the New Testament epistles in a language current to the time, accessible to a broad range of ages and education levels. In 1962, and after being rejected by multiple publishers, Taylor and his wife, Margaret, stepped out on a limb and published Living Letters themselves. Dr. Taylor named his new company after William Tyndale, the sixteenth-century reformer who was burned at the stake for translating the Bible into English.

When Billy Graham discovered Living Letters and became its champion, there was a surge of interest. This encouraged Taylor to complete the entire text—first The Living New Testament in 1967; then The Living Bible in 1971, which became the bestselling book in the US for two straight years. The effort was consummated in 1996 with the publication of the New Living Translation of the Bible. The NLT, an accurate dynamic-equivalence translation worked on by ninety leading Bible scholars, is now one of the bestselling Bible translations in the world.

Over the decades, Tyndale has published a long list of celebrated authors and bestselling titles. Millions have turned to Tyndale for wisdom and wonderment, making it one of the world’s largest independent Christian publishers.

Tyndale’s vision is to place transformational, life-giving words at the fingertips and in the minds and hearts of people across the globe, regardless of education, station, or language. Through accessible Bibles, timely counsel, and engaging stories, Tyndale hopes to foster relationships with millions of people and thousands of churches.

Since its founding in 1962, Tyndale House Publishers has been a voice to trust for generations of readers. Today, Tyndale is one of the largest independent publishers in the world. Tyndale’s mission is to make the Bible accessible to as many people as possible in language that they can relate and respond to. Tyndale publishes the Holy Bible, New Living Translation (NLT) and also offers nonfiction books that equip readers with Christ-centered insight, counsel, and life-improving stories. In addition, Tyndale publishes fiction from fresh, new voices and celebrated authors alike, capturing the imagination of millions of readers. With a deep understanding of the importance of nurturing future generations, Tyndale also publishes children’s products that make God’s Word and wisdom come alive. Tyndale’s independent status allows it to follow its founding model, giving a majority of annual revenue—more than $100 million dollars throughout its history—to charitable missions. With every book purchased, Tyndale readers help meet the physical and spiritual needs of people around the world. 

Tyndale House Foundation, established in 1963 by Kenneth and Margaret Taylor, is a charitable organization that makes grants to support Christian work around the world. For over 50 years the Foundation has received all royalties from the sales of Living Letters (1962), The Living Bible (1971) and the Holy Bible, New Living Translation (1996). In 2001, Ken and Margaret Taylor transferred ownership of Tyndale House Publishers to the Foundation. As a result, dividends from the profitable operations of the publishing company also now flow to the Foundation.