Tyndale House Publishers Focuses on Author Development
and Strategy with New Position
Andrea Martin named Director of Author Development
and Strategic Partnerships
(Chicago, July 2015)— Tyndale House Publishers is committed to partnering with authors and their ministries to help them grow and reach out to as many people as possible with the good news of Jesus Christ. In an effort to continue to discover new and creative ways to maximize author exposure and book sales for the long term, beyond the normal launch period, and in addition to normal retail channels, Tyndale House Publishers has announced the creation of a new position: Director of Author Development and Strategic Partnerships.
Andrea Martin has been tapped to fill this role. Martin has worked in various publishing roles, across all genres, during her nine years at Tyndale. She spent four years in marketing as a manager and then director. She spent the last five years successfully promoting key titles as Senior Publicist. Martin has a deep understanding of the industry and has worked with multiple best-selling authors, including: Karen Kingsbury, Jerry Jenkins, Jeremy Camp, Perry Noble and Chuck Swindoll.
“I am really excited to have Andrea on our team. She is one of the most creative people I know and will be a great asset to us in this role. I believe her creativity combined with her many years of marketing and PR experience in publishing make her the perfect fit for this newly created position,” said Ron Beers, Senior Vice President and Publisher at Tyndale House Publishers. “I am confident she will make the most of this new role and that she will help our authors discover fresh and innovative ways to maximize the sale of their books.”
Martin will be working directly with key authors, their ministries, and agents to develop customized and creative strategies to promote and sell their titles – both frontlist and backlist, across all genres. This position also allows Martin to cultivate partnerships and find unique, non-traditional, one-off distribution opportunities that will result in greater exposure, distribution and profitability for the author’s works.
“I have always appreciated Tyndale’s corporate purpose, which is to minister to the spiritual needs of people, primarily through literature consistent with biblical principles,” said Martin. “I am excited to step into this new role and focus solely on helping our authors get their message out to as many people as possible.”
Tyndale House Publishers, founded in 1962, is one of the largest privately held Christian publishers of books, Bibles, and digital media in the world. Tyndale is the publisher of many New York Times bestsellers and contributes its dividends and a portion of its profits to the nonprofit Tyndale House Foundation, which makes grants to help meet the physical and spiritual needs of people around the world.
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