Tyndale Distributes More Than 200,000 Bibles in China

Five years ago, Tyndale House Publishers (@tyndalehouse) explored how to purchase Chinese-language Bibles and create a cause campaign with Christian retailers to help provide God’s Word to the millions of Christians in China who do not have Bibles. There are 1.4 billion people living in China, and it has the fastest growing church in the world. ShareWord Global president Peter Marshall reports that 12.5 million people become Christians each year in China, but only four million Chinese Bibles are printed annually. The China Christian Council (CCC) approved printing and distributing Chinese Union Version Bibles to government sanctioned Protestant churches in China. Leaders from Tyndale House Publishers and ShareWord Global met with executives from every national Christian retailer to present the Gospel for China campaign. LifeWay Christian Stores approved the campaign and asked Tyndale to implement it in 15 weeks. Tyndale created in-store POS, a church kit, banner ads, e-blasts, press releases, and social media posts, while revising a video and developing a bookplate. Plus, the team created, printed, and delivered three sample copies of Chinese Union Version Bibles to every LifeWay Christian Store. More than 201,000 Bibles were purchased by LifeWay customers in ten weeks. A team of Tyndale and ShareWord Global staff traveled to China to distribute Bibles to Christians through registered churches.  A full article is available at this link: https://www.tyndale.com/stories/bibles-for-china