The Washington Times to be Audited
by BPA Worldwide
WASHINGTON, D.C., – The Washington Times announced that it will partner with BPA Worldwide, the leading independent, third-party auditor of audience size. BPA will audit The Washington Times to verify its circulation numbers for customers and advertisers.
During the audit, BPA Worldwide will track The Washington Times’ circulation, source make up, pricing and geographic coverage. The initial audit will be completed within 12 months. “For 35 years, the Washington Times has given its readers the real story about what’s happening in our nation’s capital,” The Washington Times’ president and CEO Larry Beasley said. “We have evolved from an inside-the-Beltway publication to an online media organization with a broad national and international audience. We pride ourselves on the credibility we have built with our audience and are excited about establishing this relationship with BPA Worldwide. It will further enhance our credibility across all facets of our growing businesses. We expect the results to enhance our reputation with future advertisers and customers.”
About The Washington Times
The Washington Times is a well-known and respected news outlet based in Washington, D.C., with an increasingly recognizable brand across the U.S. and around the world. Its reputation, built from a combination of our hard-hitting news and fearless journalism, has allowed the organization to grow and prosper at a time when much of the industry has seen massive declines. The Washington Times’ news and valued conservative commentary is available online and can be delivered to a home or business by subscribing to the daily print edition, National Weekly Edition or National Digital Edition.
About BPA Worldwide
BPA Worldwide is in the business of providing assurance. BPAWW was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Today, in addition to auditing audience claims, through its iCompli service, BPAWW verifies compliance to defined government, industry and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices. Performing more than 2,600 audits in over 30 countries, BPAWW is a trusted resource for compliance and assessment services.