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The Parable Group successfully integrates Signature retailers

(January 24, 2022) – The Parable Group, a leader in Christian retail marketing and analytics, has announced its successful integration of select retail services from Innovative, Inc., a long-standing marketing solutions company serving Christian retailers and publishers for over 35 years.

As a part of the integration, The Parable Group launched 80 new websites for transitioning Signature retailers in January 2022. In addition to the website builds, the faith-based company also completed the integration of Innovative, Inc.’s retail marketing services into their suite of services. 80% of these retail locations now receive Signature promotions—emails and coordinated in-store endcaps—from The Parable Group.

According to Greg Squires, President of The Parable Group, “The successful integration of the Signature retailers is another major milestone in our efforts to serve the industry through collaborative and purposeful innovation. We’re honored to provide Christian retailers with a unified web, email, and in-store merchandising program—allowing their customers to have relevant, frictionless, and helpful shopping experiences across in-store and digital environments.”

The Parable Group’s website platform syncs with over a dozen POS systems, offers customers sophisticated search, integrates with stores’ social media feeds, and allows customers to conveniently reserve items online and pick them up in-store. Retailers have reported increases in pick-up orders after launch and are benefitting from higher-margin sales and greater integration of their web and store strategies.

Signature promotions provided by The Parable Group showcase new releases, bestsellers, and super deals from top Christian publishers—helping to boost foot traffic and sales in participating stores.

The Parable Group helps Christian retailers, publishers, and ministries magnify their mission by connecting them to engaged Christian consumers, pastors, and church leaders. The San Luis Obispo, CA-based data-driven marketing agency and media group has served over 1000 Christian organizations since 1985. For more information, contact or visit

Contact: Sally Ross, (805) 329-4020,