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The Parable Group shares Back to the Bookstore Retail Toolkit for post COVID-19 times

May 1, 2020 – Today, the Parable Group released its Back to the Bookstore: Retail Toolkit for Post-Covid-19 Times, providing ready-to-use resources, stock-up specials, articles, and tools to help any and all Christian retailers prepare to reopen their store and begin serving customers face-to-face again.

“After weeks of closed doors, retailers and shoppers are becoming eager to get back to the bookstore,” stated Greg Squires, President of The Parable Group. “We hope these resources accelerate Christian retailers’ return to business and propel shoppers to recommit their support for their local bookstores.”

The Back to the Bookstore: Retail Toolkit for Post-Covid-19 Times includes dozens of social media assets, ready-to-send email templates, postcard artwork, printable door/window signs, and bag stuffer ideas along with health and safety tips and printable checklists. Reopening stock-up specials from HarperCollins Christian Publishing and other key publishers are also included in the toolkit.

Along with the marketing materials, these articles are also available to encourage and guide retailers: 3 Predicted Shifts in Consumer Behaviorand Preparing Your Staff & Store to Serve Customers.

To access the Back to the Bookstore Retail Toolkit and articles, click here.

The Parable Group helps Christian retailers, publishers, and ministries magnify their mission by connecting them to engaged Christian consumers, pastors, and church leaders. The San Luis Obispo, CA based data-driven marketing agency and media group has served over 1000 Christian organizations since 1985. For more information, contact or visit

Contact: Sally Ross, (805) 329-4020