ECPA's Rush To Press


Contact: Sally Ross
Tel. (805) 543-2644 x590

(March 24, 2015) – San Luis Obispo-based marketing agency, The Parable Group, announced today that Michelle Wright has joined their team as Digital Marketing Specialist. Michelle has a 20-year background in sales and marketing with specialties in project management, publicity, social media and promotions with a strong entertainment focus.

Michelle joins The Parable Group most recently from Hughes PR where she served as Marketing/PR Specialist for the Cantinas Foundation. Michelle also brings industry knowledge from previous roles with Rogers & Cowan, Provident Distribution, Renovation (non-profit) and Reunion Records. During her years at Provident Distribution, Michelle managed retail campaigns for Twentieth Century Fox Home Entertainment faith and family films including The Bible miniseries – the highest grossing, non-theatrical video sale to date through the Christian retail channel and the #1 miniseries of all time across Blu-Ray, DVD and Digital HD.

Steve Potratz, President of The Parable Group commented, “I’m excited about the future of our digital marketing solutions and the new technologies, opportunities and relationships that transpire daily. Michelle’s extensive experience complements our distinctive approach to implementing accountable marketing solutions, providing an important opportunity to meet and exceed our clients’ diverse needs. We are delighted to welcome this talented new member to our digital team.”

In her new role, Michelle will serve on the digital marketing team under Laura Clark, and champion online display, video, mobile, social media and email campaigns for a variety of Christian organizations and ministries. The Parable Group enjoyed marked growth in their digital marketing services and is forecasting tremendous continued growth for that channel in 2015. 

The Parable Group serves Christian retail, publishing, film, ministry and non-profit clients. Their digital marketing client roster has included: Baker Publishing, Barbour Publishing, Bethany Christian Services, Bethany House Publishing, Broad Street Publishing, Christian Cinema, City on a Hill, Focus on the Family, Grace Hill Media, Group Publishing, Harvest House Publishing, Howard Publishing, Intervarsity Press, Lifewater International, Living on the Edge Ministries, Logos Broadcasting, Moody Publishers, Motive Entertainment, Parable Christian Stores, Pure Flix Entertainment, Propeller Consulting, Provident Films, Purpose Driven Sales, Reach Beyond, Simon & Schuster, Summit Ministries, Tyndale Publishing,  Waterbrook Multnomah, Whitaker House, Working Title Agency, Zondervan and more.

“I am grateful for the opportunity to join The Parable Group marketing team. After interfacing with the company in several different capacities over the years, I have gained the utmost respect for the leadership and mission of the team. I look forward to contributing to the expanding landscape of marketing faith-based entertainment products,” said Michelle. 

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The Parable Group is a data-driven, results-oriented marketing agency that connects retailers, brands, products and services to faith-based consumers everywhere. The Parable Group has been measuring what motivates the Christian consumer for 30 years. They leverage their unique consumer data to drive measurable results for clients across various marketing platforms—from traditional print to next-gen digital technologies—for Christian retailers, publishers, ministries and non-profits. From acquisition to advocacy, The Parable Group fosters interactions and engagement that builds brands and drives customer loyalty. For more information, contact or visit The Parable Group is based in San Luis Obispo, CA.