ECPA's Rush To Press


Contact: Sally Ross
Tel. (805) 543-2644 x590

(March 30, 2016) – The Parable Group, the leader in collaborative data solutions for the Christian marketplace, announced today that Covenant Group stores have joined their Proven Essential Inventory program (PEI) which helps retailers improve productivity and profitability through careful inventory management. The Proven Essential Inventory program is the only core product program based on peer sell-through across all publishers. 

“Our successful PEI program helps retailers know what backlist to buy. For years, this program has helped our partner stores stay in stock with the best backlist titles available, plus earn extra discounts through participating distributors,” said Erik Ernstrom, Manager of Business Intelligence for The Parable Group. “As the data collection hub and warehouse for CBA’s Cross:Scan, we’re now able to offer this program to all stores in the industry and we’re thrilled that Covenant Group jumped on board so quickly.”

“With PEI it’s easy for our stores to always see what’s selling most and what they need to keep in stock,” said Chuck Wallington, President of Covenant Group. “In addition, the ParableConnect platform offers our member stores other services to help make catalog implementation and the related stock monitoring even easier and more efficient.”

By analyzing nationwide sales, The Parable Group compiles the titles that have consistently proven themselves in stores. Retailers receive full access to online tools on ParableConnect for easy inventory comparison. With PEI, Christian retailers can quickly and easily monitor their inventory, increase sales and improve margin by earning extra discounts through participating distributors and publishers like NavPress, Harvest House, Moody Publishers, Crossway, Kregel Publications, Thomas Nelson, Baker Publishing Group, Howard Books, Tyndale House Publishers and Zondervan.

Matt Mitzel from Rainbow Shop…A Parable Christian Store, who uses PEI for his store in Bismarck, North Dakota said, “PEI is so easy and crucial for me to always have core titles in stock. If you don’t have it in stock, you can’t sell it and you limit your ministry.”

PEI is free to Christian retailers who transfer to Cross:Scan and participate in The Parable Group full data program.

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The Parable Group is a data-driven, results-oriented marketing agency that connects retailers, brands, products and services to faith-based consumers everywhere. The Parable Group has been measuring what motivates the Christian consumer for 30 years. They leverage their unique consumer data to drive measurable results for clients across various marketing platforms—from traditional print to next-gen digital technologies—for Christian retailers, publishers, ministries and non-profits. From acquisition to advocacy, The Parable Group fosters interactions and engagement that builds brands and drives customer loyalty. For more information, contact or visit The Parable Group is based in San Luis Obispo, CA