Bill Gates once said, “If I only had $2 left, I’d spend $1 on PR.” The value of PR done well continues to deliver the biggest reach for the best budget value in all of the marketing disciplines. A quality PR campaign will impact your target audiences, telling your story to them right where they congregate. The Faith and family market is unique and requires specific messaging and strategy that resonates with the hearts and minds of the faith-based and family audiences. Here are a few key market stats:
• There are 247 Million Christians in the U.S. (2010 Pew Forum on Religion and Public Life)
• 77% of Americans self-identify as Christian (2012 Gallup)
• The Hartford Institute For Religion Research states there are approximately 350,000 religious congregations in the United States.
While there are many tasks to be performed to create a successful PR campaign, the real key to success are the people on your team, and FrontGate is blessed to have one of the strongest, most experienced teams in the Christian market.
Meet our team, and then review some of what we can do to serve you…
Scott Shuford, Chief Engagement Officer and Lead Strategist
Established in 2001, FrontGate is the largest Christian marketing service & media group reaching the faith and family values audience. Our award-winning firm has repeatedly been honored in the Internet Advertising Competition and WebAwards including receiving the top honor in two categories as the “Best Marketing Website” and the “Best Faith-based Website” in the advertising industry’s 2014 Internet Advertising Competition.
Serving as “Your Gateway To The Christian Audience,” the firm provides strategy and execution for Faith-based Public Relations, Social Media, Media Buying, Lead Generation, and Strategy Development. FrontGate’s own Web & Events Networks provide reach to more than 10 million people and 5 million email subscribers, generating more than 34 million page views each month. Scott and the company play a key role in the success of movie studios, non-profits, publishers/authors, record labels/artists and others that want to reach Faith-based audiences. Scott has been featured in The Daily Beast and ADWEEK, and as a speaker by Comic-con International, the Christian Leadership Alliance, the International Christian Retail Show, the Evangelical Christian Publishers Association, the International Christian Visual Media Conference, the Gospel Music Association, the NAMM Shows, and other events. He served for 8 years on the Biola Media Conference board for the event at CBS Studios, and is currently on the board for the Christian Comic Arts Society. He recently served as a judge for the Web Marketing Association’s Mobile WebAwards.
Previously, Scott served as a principal in the Orange County-based ad agency he co-founded. The agency served a diverse clientele, launching consistently successful, innovative campaigns for notable companies such as Del Taco, IHOP, World Vision, Initium Eyewear, Krikorian Premier Theaters, and Orange County Teachers Federal Credit Union. The firm’s accolades include numerous features in highly respected business publications such as Direct Marketing News, Orange County Business Journal, Yahoo!, About.com, and Small Biz Technology.
With over thirty-five years in public relations, marketing, advertising and international business development, Dr. Terry Warren has a proven track record for taking clients to the highest levels of success and profitability. General market clients have included Latoya Jackson, former Heavyweight Champion Ken Norton, the Republic of South Korea, and the Reagan White House for the “Just Say No to Drugs” campaign.
Terry’s work for major ministries and non-profits organizations includes serving Bishop George Dallas McKinney, formerly nominated for Chaplain of the U.S. Senate including San Diego’s establishment of the Bishop McKinney Day because of his contributions to that community. Additional clients have included the Boys and Girls Clubs, the National African-American Business Summit, and successful campaigns such as “Heaven: Everybody Gets to Go, Not Everybody Gets to Stay” for NTL Ministries and “The Seal America Campaign”, protecting America by celebrating communion on the steps of every capital.
In addition to his Ph.D, Terry has earned his Doctor of Divinity so many also know him as Pastor Terry, where he has served as the publicist and an active board member for The Wealth of Nations Foundation, a ministry working with fatherless children; Hosanna Broadcasting, a satellite radio service spreading the gospel to Africa, India, and the Middle East; and helped coordinate the secular news media campaign for America for Jesus, making the world aware that hundreds of thousands of Christians from around the globe came to Washington D.C. to pray for this country. He also recently handled the Media for Festival Baja Del Sol, which included a march for Jesus in downtown Los Angeles. The event was one of the largest gathering of Hispanic Christians in the U.S.
In the for-profit world, Terry has helped companies bring their products to market, branding them as household names. One of his most recognized accomplishments was the creation, development and marketing of Only Natures Finest which became the #1 natural health website in the world. Whether you prefer to call him Dr. Terry, Pastor Terry, or simply Terry, he has spent his career serving clients by leveraging his established relationships and experience with top Hollywood celebrities, prominent media professionals, and major news anchors and editors to achieve the highest levels of media success to brand people, products and ideas into the minds and hearts of people around the world.
Lori Heiselman has spent her career specializing in publicity and strategic public relations for the faith-based market. She has been honored to spend the past 20 years representing outstanding talent in live broadcast, authors, music artists and film. Lori has executed publicity and public relations campaigns for Christian authors, films, ministries, and music artists. Work includes organizations such as Impact Nations, Grace Church, Project Inspired, and PureHOPE, and for authors such as CNN Hero Zach Hunter, Saddleback Church’s Kenny Luck, model Nicole Weider, financial personality Guy Hatcher and publishing houses such as HarperCollins, Harrison House, Group Publishing and more, while music artists include Plumb, Manic Drive, the Rocket Summer and many more.
Her work has attracted clients such as Walden Media, Bristol Bay Entertainment, Entertainment Design Group/Pixar, The Humane Society of the United States, Word Records, EMI Music Group, Outreach Films/Samuel Goldwyn – To Save A Life, Zondervan, Youth Specialties, Gotee Records, The Militia Group, Group Publishing, Motive Marketing and Tooth and Nail Records. Additional artists include Hawk Nelson, Lovedrug, Anberlin, The Myriad, The Smoking Popes, John Reuben and Stellar Kart. Successful film campaigns include Expelled – No Intelligence Allowed, Ratatouille, Charlotte’s Web, Amazing Grace-The William Wilberforce Story, The Jonas Brothers 3-D, The 5th Quarter Movie, and The Passion of the Christ.
A former business owner herself, Katie has realized results in delivering bottom line ROI, engaging people to take action in addition to understanding the nuances of using social media and PR for branding and marketing.
By using social tools and apps within the major social platforms to sell product, promote causes, raise funds, recruit donors and volunteers, to capture leads and engage followers, Katie creates a custom voice and mapping for each client, implementing personalized, exclusive fan development strategies. A self-described “collaboration guru,” Katie enjoys the networking capabilities of PR and social media, and using her digital networking abilities to serve clients.
SERVICES FOR OUR FAITH & FAMILY MARKET PR CLIENTS
FAITH AND FAMILY BASED MEDIA OUTREACH
Serving the Faith and Family space for over a decade, FrontGate orchestrates effective outreach and placements on television, radio stations, newspapers, magazines and online. FrontGate PR has a history of turning media contacts into collaborators and collaborators into trusted, long-time advocates of our clients and campaigns. We’re relationship builders, and we have the results to prove it.
We make sure that our clients have all the right answers come interview time for the media outlets they are speaking with. This is extremely important in the Faith and family market. Our hands-on training sessions help clients look great and feel comfortable. With our guidance, every interview is a perfect opportunity to get a memorable brand message across to the Faith-based media.
FrontGate PR takes a thoughtful, strategic and creative approach to building your brand’s communications plan with our extensive capabilities. We work to create a dynamic PR plan that works in synergy with other PR and marketing components, activating this “sleeping giant” market for each client.
Writing and releasing copy that caters to the Faith and family audience is absolutely essential for success in this market. We leverage our experience in communication to collaborate and write releases that provide you with the best opportunities for exposure and coverage.
GRASSROOTS BLOGGER COMMUNICATIONS
We never underestimate the power of the word of mouth. Grassroots efforts allow us to roll up our sleeves and reach audiences through Christian blogger influencers online. By developing and building out a cohesive communication structure, we tap into millions of individuals through content placement across a variety of sites easily and effectively.
STORY & INTERVIEW PITCHING
After developing our strategy plan, we will dive into pitching of your story and your talent, working to get your story told in a way that establishes you as a leader in your areas of expertise.
CREATE CONTENT PARTNERSHIPS
One story is a great, two is even better, but how about 12 or 24 or 52 stories? When applicable, we work to create partnerships for you by making you a regular contributor to key media outlets matched well to your target audience.
CRISIS MANAGEMENT & ISSUES
No company welcomes a crisis, but we welcome putting our clients in the best position to handle them. When a crisis presents itself, we help navigate our clients towards the best possible outcome and dealing with reputation management is a PR capability at which we excel.
INTERVIEWS AND PRESS PLACED
Across television, radio, print and the internet; on the largest secular outlets in the world including ABC’s Nightline, Fox and Friends, CNN and more; to the biggest outlets in the Chrisitan market including the 700 Club, ChristianPost.com, Christianity Today, Trinity Broadcasting Network (TBN), Crosswalk.com, Relevant Magazine, Outreach Magazine, Focus on the Family and beyond; and in very targeted niche publications reaching exactly the audience an individual clients needs, FrontGate has delivered successful faith-based and family PR for our clients, and can do so for you as well.
Please contact us to request an appointment to discuss your needs.