Cornerstone Festival, the church’s most diverse celebration of Christians in art and culture, has a new look and a new pricing structure. To the seasoned attendees, the festival might take on a vintage feel.
For the past 29 years, faith-filled attendees of all ages, styles and denominations have made the pilgrimage to the hills of Western Illinois for this week-long celebration. They come to be inspired through seminary level classes and discussions, entertained with the best in music and film, spurred to further creativity with visual art, invigorated through sport and competition and to experience spiritual renewal among this diverse gathering of believers that makes the Cornerstone Festival community.
Over the last few columns, we’ve been talking about Promotion. Last time, we walked through a brief overview of Public Relations otherwise known as PR. Now we are going to talk about Advertising.
My philosophy on advertising is that in most cases, the goal of your ads should be Data Capture. You can read my blog on that topic at //tinyurl.com/WhatYourAdShouldDo.
The key to all of advertising is to answer the following question for your target audience: What’s In It For Me? The person viewing your ad is fully tuned into WIFM.
Over the last few columns, we’ve been talking about Promotion. Last time, we walked through a brief overview of Social Media. Now we are going to talk about Public Relations, otherwise known as PR. PR is about writing press releases and pursuing media coverage.
Big news finally released today in the long awaited announcement that effective June 1, 2011, David C Cook and Integrity Media reached an agreement whereby Integrity Music became part of the David C Cook family.
Since 1984, Cornerstone Festival has spent 28 years pushing boundaries and challenging the concept of what a Christian Festival “should” look like. Cornerstone is an annual pilgrimage for people of faith of all ages, styles, and denominations from around the world. Attendees join together 20,000 strong in the hills of Western Illinois for a week-long celebration that invigorates belief, inspires creativity, and showcases the best in pop culture, faith-based entertainment, spiritual engagement, and fun activities.
Cornerstone Festival 2011 will take place June 30 – July 3 at Cornerstone Farm in Bushnell, Illinois. Once a year for the past two decades, this small town in Western Illinois with less than 3500 residents becomes inundated with artists, musicians, and fans from across the globe who make a pilgrimage to experience an event unlike any other.
The Biola Media Conference announced today a new networking event called the “ACCESS LUNCH” where a limited number of attendees will have exclusive one-on-one access to 12 key entertainment industry professionals at a privately held luncheon on the CBS Studio Center lot taking place on Saturday, April 30th.
FrontGate Media; the leading faith-based, culture-engaged media & marketing group, announced today the addition of WorshipTogether.com to their growing media group roster.
Last time, we talked through an overview of the Four P’s: Product, Price, Place and Promotion. In the next several columns, we’re going to dive more deeply into Promotion, covering Public Relations, Advertising and in this column, the basics about Social Media.
FrontGate Media; the leading faith-based, culture-engaged media & marketing group, announced today the addition of Cornerstone Festival to their growing media group roster. Created by the Chicago-based Jesus People USA, Cornerstone Festival is proving again to be the most creative and provocative of the nation’s festivals. With their incredible alternative musical line up, Flickering film screenings, Art Rageous, cstoneXchange, Sports, on-site Recovery Meetings, Children’s programs and more, since 1984 this alternative Christian lifestyle festival has pushed boundaries and challenged the concept of what a Christian festival “should” look like.
FrontGate Media, the largest faith-based media group in total reach to church musicians, announced today their media group’s NAMM Show activities and events.
The Creator Leadership Network (CLN) is proud to announce the premiere of The Monica Coates Show. The 30-minute radio show, hosted by author, educator, and music industry veteran Monica Coates, begins its weekly run on CLN’s Creator Worship channel at www.CreatorLeadershipNetwork.com, today, Monday, January 10 at 12:00 noon EST (11:00am CST, 9:00 am PST) with encore presentations 3:30pm, 12 midnight and 4:30am Eastern time.
Every business school teaches The Four P’s in their basic marketing class. The Four P’s are Product, Price, Place and Promotion. There have been attempts to expand the P’s but in the end, these four areas completely encompass the basics of any business or ministry. By the end of this article, you will be equipped to “wow” your Baptist preacher friends this four point “P” business sermon.
reatorLeadershipNetwork.com (CLN), the first-ever online radio stations exclusively devoted to teaching and training for worship leaders and church musicians is offering up its experts to media outlets for interview opportunities. Through 2 online radio “channels”, CLN is committed to providing the best, targeted programming to train and encourage this unique community via online streaming radio and podcast access, 24 hours a day, 7 days a week. Creator Worship is the channel for worship leaders who lead a contemporary or even more progressive pop-culture service format. Creator Reverence creates a “home” for traditional music ministers and choir directors.
To go from “zero to hero” can easily destroy just about anyone. Look at how the biggest secular pop sensations implode time after time with drug addictions, mental breakdowns, and suicides. That is often what happens when your world changes overnight from success. Even in the Christian world, it’s very tough. I think most people could not hold to the schedule Paul Baloche lives on.
If you are called to be a ministry, then you should seriously consider the option of setting your ministry up as a non-profit. As artists in ministry, I don’t think that we have to be trying to grind out sales to our fans in order to put food on our tables. So far as I can tell, the Levites were called by God to minister to His people, who in turn provided for them through their offerings (Numbers 18.)