FrontGate Media’s Offer of the Week – CMS Church Leader Direct Email

FrontGate Media’s Offer of the Week is the CMS Church Leader Direct Email. CMS Productions is home to the largest worship leader and church musician training conferences in the marketplace reaching over 3500 attendees annually. CMS is also the home for two of the leading musician magazines: Worship Musician! and Christian Musician. CMS Productions exists to provide practical training and resources for musicians, technicians, worship leaders, indie artists and songwriters in order to improve skill and inspire talent for God’s…

Read More …

Promotional No-Brainers

Over the last few columns, we’ve been talking about Promotion. Last time, we walked through a brief overview of Advertising. Now we are going to talk about some specific No-Brainers. These No-Brainers come from my media group, FrontGate Media (http://FrontGateMedia.com). Our group is celebrating our 10th Anniversary this year. We are the #1 source of Christian Music fans and Worship Leaders & Church Musicians.

Promotion: Advertising

Over the last few columns, we’ve been talking about Promotion. Last time, we walked through a brief overview of Public Relations otherwise known as PR. Now we are going to talk about Advertising.

My philosophy on advertising is that in most cases, the goal of your ads should be Data Capture. You can read my blog on that topic at http://tinyurl.com/WhatYourAdShouldDo.

The key to all of advertising is to answer the following question for your target audience: What’s In It For Me? The person viewing your ad is fully tuned into WIFM.