Marketing Tip: How to Level-Up Your Videos

Video content continues to trend, but low-quality videos won’t result in high-quality results. So let us help you ditch low-quality video content… – Use a ring light when natural light isn’t available for a soft, direct light that minimizes shadows – Use a microphone that minimizes background noise for high-quality audio – Use a distraction-free background, so the focus stays on you and what you’re saying (not your messy office 😉) – Use a tripod for your iPhone or camera…

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What are the Results of Having a Video Placement on Your Homepage?

Video marketing is trending, and for good reason. Consumers are increasingly interested in learning about organizations and their offerings by watching a video. In fact, in a 2021 study, nearly 70% of consumers said they would rather watch a short video about a brand or product than read about it. The same study found that 84% of consumers have been convinced to purchase a product or service by watching a brand’s video. So what does this mean for Chrisitan marketers…

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