How to Use Short-Form Video to Grow your Christian Audience

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If you want to grow your Christian audience, publishing short-form video content is essential. Short-form videos have become one of the best ways to reach and engage new audiences on social media platforms.  Short-form videos include Instagram reels, TikTok videos, Facebook reels, Pinterest video pins, and YouTube   “shorts.” These quick yet effective videos are an excellent way to quickly get your brand in front of new people. If you haven’t hopped on this trend, now is the time! Keep…

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What are the Results of Having a Video Placement on Your Homepage?

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Video marketing is trending, and for good reason. Consumers are increasingly interested in learning about organizations and their offerings by watching a video. In fact, in a 2021 study, nearly 70% of consumers said they would rather watch a short video about a brand or product than read about it. The same study found that 84% of consumers have been convinced to purchase a product or service by watching a brand’s video. So what does this mean for Chrisitan marketers…

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10 Facts About Using Video in Your Marketing Investment

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10 Facts About Using Video in Your Marketing Investment I’m sure you’re curious about what might make the most significant improvement in your marketing investment…Here are ten important facts: 59% of viewers will watch a video to completion that is less than 1 minute long (Wistia). 92% of mobile video viewers share video with others (Invodo). 65% of executives have visited a vendor’s site after watching a video (Forbes). When marketers included a video in an email, the click-thru rate…

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