Zondervan’s Verse Mapping Bible with Kristy Cambron: Multi-Tactic Campaign Case Study

Verse Mapping was developed by author Kristy Cambron to help readers get “real” about studying the Bible. Over the years, Kristy has developed multiple Bible studies and a community for people to learn more about God’s Word.  Kristy recently released her new Verse Mapping Bible, and FrontGate Media was hired by HarperCollins’ Zondervan imprint to create and manage various launch campaign tactics. Each campaign took place over eight weeks with the goal of sales, social engagement, and new Facebook group…

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