Twitter has a large following, and while I love it for use at events or with “in the moment” experiences like sports, global catastrophes, entertainment, and breaking news, I think they have a long-term problem of unique relevance to address. I’m not sure there is anything that Twitter does that I can’t do via other apps that are more integrated into my life at this point, and I don’t have to struggle with a 140 character limit. Regardless of the long…Read More …
One of the most common questions we get asked at FrontGate Media is, “How do we get more people to follow us on Social media?” Today I want to give you 7 simple ways you can promote your social pages. 1. Add Social Links to your email signature. For that matter, everyone in your company should have a link to your social pages in their signature. Every person who encounters your company via email should be given the opportunity to…Read More …
ENGAGING THE FAITH-BASED SOCIAL MEDIA AUDIENCE SINCE 2007 FrontGate Media has been actively marketing in the social media space since 2007, back when Facebook and Twitter were both still new. We have proven strategies and social marketing plans that are up to date with the ever-changing world of social media. As Facebook continues to push the social media world into becoming the social marketing world, you know that you need a partner who understands how to reach the Faith-based audience…Read More …
Did you know that there’s a way for you to proactively moderate your brand’s Facebook page…before posts are even written by your audience? If you’re on admin-level for your brand’s page, you are able to make some simple changes that will not allow certain words to be posted on your page. For faith-based brands, this is also helpful in addition to the profanity-blocker (you can see how to block profanity here). To create a list of blocked words, you can click here…Read More …
In this age of technology, social media never sleeps. But when you are trying to stay current, and stay engaged, it can end up taking a heavy toll on your personal life, your time, and even in some cases your health.
Here are tips to staying healthy and happy while keeping your brand 100% engaged with your customers.
When building a brand from the ground up or re-branding, one of the main goals is recognizability on social media. Achieving this goal is incredibly difficult, but can be attained by using focus, cohesion, and streamlining.
With the growing popularity of visual social media platforms like Pinterest and Instagram, photo sharing is now more important than ever before. Imagery has also become a vital part of engaging with consumers (and potential customers) on Facebook and Twitter. If pictures really are worth a thousand words, then we should be using visual images that say something about our faith-based products and services. A variety of visuals should be an integral part of our media mix.
We were recently at a business meeting with 35-40 senior business leaders and were asked some questions by a couple of attendees regarding the relevance of social media to their businesses leader and ministry members. “Is social media marketing relevant to our audience? What about our age audience?”
When we do presentations on Social Media around the country, we still find people who don’t understand the business value of social media involvement. As social networks become even more ingrained into the fabric of society and culture, nearly every faith-based business or ministry can find relevancy in maintaining an active social media presence.
FrontGate Media’s Offer of the Week is our Social Media Service.
We are expanding our Social Media team again, so we immediately have more capacity available, which means YOU GET A BONUS if you get involved now.
Let us take over your social media strategy and execution. We’ll create success for you as we grow your friend and follower base with real people, AND improve your engagement with our proven social media strategies.
Social Media continues to be a hot topic with lots of questions from the audience as I teach on marketing at events like the Christian Musician Summit and Christian Leadership Alliance.
I’ve been involved in social media since the very early days in 2007 when I brought one of the first Christian social media sites into our FrontGate Media group. We have served as Social Media agents for the Barnabas Group, Barbour Publishing, GMC, Kenny Luck at Every Man Ministries/Saddleback Church, the Christian Comic Arts Society and others.
I look at Social Media like establishing an embassy in a foreign country. By setting up shop inside one or more of the social media worlds, you are able to reach out to the local inhabitants, start to learn their culture, and establish relationships.
We switched from Tweetdeck to Hootsuite Pro for our team to handle social media postings. Tweetdeck is excellent and I still highly recommend it for any individual person who needs a great free solution to manage their social media across all the key outlets. Tweetdeck won’t work if you need more than one person in your process. We switched to Hootsuite Pro because we needed to have our team all in one system. Having been a longtime Tweetdeck user, I have…Read More …
We completed another Advisory Board meeting yesterday for the Biola Media Conference. The conference line up is AWESOME again this year. We also got a preview of the initial draft of the Digital Session Guide App for the conference. I thought I’d give you a SNEAK PEEK.
Yesterday, Twitter matched Facebook’s recent upgrade so that the Twitter system can now allow us to protect ourselves from hijackers looking for easy targets for identity theft while we go about our own internet activities in a public place such as a Starbucks or Panera. (See my previous post about Facebook.) This is a critical update that you really should take advantage of. Twitter is finally offering you the option to operate securely inside of your profile using the HTTPS encrypted protocol. That’s the same protocol that protects your credit card information when you are buying something from an online store.