Marketing Tip: Top 5 Ways for Non-profits to Increase Donorship

Are you looking for ways to increase your online donorship? If you are a non-profit surviving in this day and age then your answer is a resounding YES! Increasing your online giving isn’t about getting someone to respond to a one-time offer, though it may start there. At FrontGate, we have worked thousands of campaigns over our 13+ years of serving, including past recognition as World Vision’s #1 Direct Email Partner for six years in a row. We have found…

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Marketing Tip: Using Hashtags Effectively

Hashtags have become a household term, but some marketers are still struggling to understand the place and purpose of these little words and phrases. The effectiveness of these tiny markers is actually quite huge, when they are used correctly and strategically. Hashtags are being used on almost all of the social media heavy-hitters, including Facebook, Twitter, Instagram, and Google+, which means you, the savvy marketer,  need to know about them! Here’s some of the questions you might be asking about hashtags, and…

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Marketing Tip: Growing Your Company Page on LinkedIn

Once you’ve set up your company page on LinkedIn (you can read more about how to do this here), you can do more than just be a stagnant presence on the social network. Instead, you can proactively take steps to make sure you, and your company, get noticed and get your customers engaged. Here’s how to expand your reach and use LinkedIn Company Pages for all it’s worth (it’s easier than it sounds, we promise!):

Marketing Tip: Beginning Your Company Page on LinkedIn

While LinkedIn is useful for individuals to help launch their personal resumes and experience (you can read our top tips for LinkedIn newbies here!), it is also an extremely efficient tool for Christian non-profit organizations, businesses, and brands. By building a personal page as well as a business page, you can double your reach. If you’re a faith-based brand, here’s how to get started!

Top 3 LinkedIn Tips for Beginners

This has probably happened to you recently…an onslaught of emails that say someone “added you as a connection on LinkedIn”, or they keep “inviting” you to join their network. The only problem is…you aren’t sure what that that means. Why should you use LinkedIn? What do you gain from adding or including people in your network? We’re here to help you navigate this professional social network, and show you how it can help you leverage yourself and your brand.

Case Study – National Day of Prayer Task Force Social Media

The National Day of Prayer Task Force is a privately funded, non profit, organization that exists to help instigate the practice of prayer among Americans, and “encourage personal repentance and righteousness in the culture” (National Day of Prayer Task Force, 2013). The National Day of Prayer was instituted by Congress and President Truman in 1952, and in 1988, President Reagan amended it to be the first Thursday in May. The Task Force is led by Mrs. Shirley Dobson, and desires to help spread awareness about the day of prayer and help encourage participation in the event.