The Parable Group shares mid-year Christian Bookstore Market Report

The Parable Group shares mid-year Christian Bookstore Market Report (July 22, 2022) – As our world continues to confront labor shortages, supply chain disruptions, and inflationary challenges—The Parable Group continues to analyze data and provide insights into the sales and performance within the Christian retailing industry. Based on nightly sales and inventory data reported to ParableConnect from over 250 retailers, these mid-year findings include national U.S. representation across independent Christian retailers. Same-store sales from January to June of 2022 were…

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The Parable Group shares annual State of Christian Retail report

The Parable Group shares annual State of Christian Retail report (February 3, 2022) – Today, the Parable Group released its 2022 State of Christian Retail report, providing data and insights into the current climate within the Christian retailing industry. Important industry findings are explored to help strengthen business and ministry in the year ahead. Drawing on $74 million in sales data and over 2.1 million consumer receipts reported to ParableConnect by 220 U.S. Christian retailers—along with nationwide survey results—the report…

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The Parable Group successfully integrates Signature retailers

The Parable Group successfully integrates Signature retailers (January 24, 2022) – The Parable Group, a leader in Christian retail marketing and analytics, has announced its successful integration of select retail services from Innovative, Inc., a long-standing marketing solutions company serving Christian retailers and publishers for over 35 years. As a part of the integration, The Parable Group launched 80 new websites for transitioning Signature retailers in January 2022. In addition to the website builds, the faith-based company also completed the…

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The Parable Group launches modern retailer websites and revamps Get It Local Today

The Parable Group launches modern retailer websites and revamps Get It Local Today (October 22, 2020) – The Parable Group, a California-based marketing agency and media group, today unveiled two web-based, data-driven initiatives designed to drive traffic into Christian retail stores—local Branded Websites and a complete revamp of the Get It Local Today website platform. Branded Websites, which launched mid-September, provide retailers a cost-effective and modern website solution with powerful features for their customers. Each site contains a full Christian…

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The Parable Group shares Christian Bookstore Market Update

The Parable Group shares Christian Bookstore Market Update (June 5, 2020) – Amid the ongoing global pandemic and anti-racism protests—The Parable Group released a Christian Bookstore Market Update providing data and insights into the current sales climate within the Christian retailing industry. Drawing on nightly sales data reported to ParableConnect from January 1 through May 30, 2020, the findings include national U.S. representation across independent Christian retailers from all major marketing groups. ParableConnect receives POS data from over 300 retailers…

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The Parable Group offers chance to win a bookstore makeover

The Parable Group offers chance to win a bookstore makeover (April 15, 2019) – In an effort to further honor and support hard-working Christian retailers, The Parable Group today announced its industry-wide bookstore makeover giveaway, Refresh / Restore. The chosen bookstore will receive free store design and merchandising services, valued up to $10,000 in materials and services for enhancements, and on-site assistance to finalize the project. “We believe in the mission and impact of Christian retailing—and desire to see retailers…

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The Parable Group welcomes Franklin Goldberg as Chief Marketing Officer

The Parable Group welcomes Franklin Goldberg as Chief Marketing Officer (December 5, 2018) – The Parable Group is pleased to announce and welcome Franklin Goldberg as Chief Marketing Officer. Goldberg brings 20 years of experience marketing and selling Christian content including books, Bibles, and software. Goldberg will be responsible for further expanding The Parable Group’s in-demand digital marketing agency, which is currently experiencing rapid growth—more than doubling prior year sales. Goldberg will expand offerings to include new services that boost…

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Potratz selects new leader of The Parable Group

Potratz selects new leader of The Parable Group (August 6, 2018) – After nearly five decades in Christian retailing and consumer marketing, Steve Potratz has selected a new leader for The Parable Group, the multi-service Christian marketing agency based in San Luis Obispo, CA. Effective August 1st, 2018, Greg Squires and Steve Potratz have entered into a definitive purchase agreement, where Squires will become the owner-operator for the business. “I am thrilled to pass the torch to Greg,” said Potratz,…

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400 stores now using The Parable Group services

400 stores now using The Parable Group services (March 26, 2018) – Serving independent retailers nationwide, The Parable Group, the leading data-driven marketing agency for the Christian products industry, recently reached 400 store-fronts participating in a variety of their tools, programs and services. “We’re honored to serve a diverse group of retailers with personalized solutions—helping them boost traffic, increase turns, grow profits, and expand their local ministries,” said Erik Ernstrom, Manager of Business Intelligence for The Parable Group. “We’re called…

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HarperCollins Christian gives independent Christian retailers a big boost

  HarperCollins Christian gives independent Christian retailers a big boost (June 6, 2017) – To support the successful health and growth of independent brick-and-mortar retailers in the Christian industry, HarperCollins Christian Publishing (HCCP) and The Parable Group have deepened their relationship in recent months giving retailers an added boost. Randy Ross, Sales and Marketing Specialist for The Parable Group said, “In the aftermath of Family Christian Stores closures, we’re delighted to see several publishers extending additional support and fresh collaborative…

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12 Days of Christmas Sale drives repeat customer traffic for Christian retailers

12 Days of Christmas Sale drives repeat customer traffic for Christian retailers Contact: Sally Ross Tel. (805) 543-2644 x590 Email: sally.ross@parable.com (January 5, 2017) – Christian Retailers who participated in the sixth annual 12 Days of Christmas Sale, developed by The Parable Group, reported that the sale effectively drove repeat customer traffic into their stores. The 12 Days of Christmas Sale, which started on Monday, December 5 and ran through Saturday, December 17, 2016 featured “One bestseller a day for 12 days…

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The Parable Group Adds Convenant Group Member Stores to Inventory Program

THE PARABLE GROUP ADDS COVENANT GROUP MEMBER STORES TO INVENTORY PROGRAM Contact: Sally Ross Tel. (805) 543-2644 x590 Email: sally.ross@parable.com (March 30, 2016) – The Parable Group, the leader in collaborative data solutions for the Christian marketplace, announced today that Covenant Group stores have joined their Proven Essential Inventory program (PEI) which helps retailers improve productivity and profitability through careful inventory management. The Proven Essential Inventory program is the only core product program based on peer sell-through across all publishers.  “Our successful PEI…

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The Parable Group Lands Key Partnership

THE PARABLE GROUP LANDS KEY PARTNERSHIP Contact: Sally Ross Tel. (805) 543-2644 x590 Email: sally.ross@parable.com (August 24, 2015) – The Parable Group has announced an exclusive partnership with InspireHUB Inc., the first company to combine best-practices engagement training with a proprietary engagement mobile and tablet app platform for churches and non-profits. The long-term marketing deal enables InspireHUB to fully leverage The Parable Group’s strength in digital marketing, advanced market knowledge, trusted expertise, and delivery in the digital space to reach churches and…

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The Parable Group Promotes Regusci to Store Advocate

THE PARABLE GROUP PROMOTES REGUSCI TO STORE ADVOCATE Contact: Sally Ross Tel. (805) 543-2644 x590 Email: sally.ross@parable.com (April 23, 2015) – San Luis Obispo-based marketing agency, The Parable Group, announced today the promotion of Kristel Regusci to Store Advocate. Kristel has a 4-year background in retail sales/management and 16 years of experience in education, training and advocacy work.  Before her career in the Christian Retail industry, she worked as a WorkTraits facilitator and staff educator at a leading food safety company. She’s also served…

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The Parable Group expands team; Michelle Wright Joins as Digital Marketing Specialist

THE PARABLE GROUP EXPANDS TEAM; MICHELLE WRIGHT JOINS AS DIGITAL MARKETING SPECIALIST Contact: Sally Ross Tel. (805) 543-2644 x590 Email: sally.ross@parable.com (March 24, 2015) – San Luis Obispo-based marketing agency, The Parable Group, announced today that Michelle Wright has joined their team as Digital Marketing Specialist. Michelle has a 20-year background in sales and marketing with specialties in project management, publicity, social media and promotions with a strong entertainment focus. Michelle joins The Parable Group most recently from Hughes PR where she served as Marketing/PR…

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