Last time, we talked through an overview of the Four P’s: Product, Price, Place and Promotion. In the next several columns, we’re going to dive more deeply into Promotion, covering Public Relations, Advertising and in this column, the basics about Social Media.
FrontGate Media, the largest faith-based media group in total reach to church musicians, announced today their media group’s NAMM Show activities and events.
The Creator Leadership Network (CLN) is proud to announce the premiere of The Monica Coates Show. The 30-minute radio show, hosted by author, educator, and music industry veteran Monica Coates, begins its weekly run on CLN’s Creator Worship channel at www.CreatorLeadershipNetwork.com, today, Monday, January 10 at 12:00 noon EST (11:00am CST, 9:00 am PST) with encore presentations 3:30pm, 12 midnight and 4:30am Eastern time.
Every business school teaches The Four P’s in their basic marketing class. The Four P’s are Product, Price, Place and Promotion. There have been attempts to expand the P’s but in the end, these four areas completely encompass the basics of any business or ministry. By the end of this article, you will be equipped to “wow” your Baptist preacher friends this four point “P” business sermon.
reatorLeadershipNetwork.com (CLN), the first-ever online radio stations exclusively devoted to teaching and training for worship leaders and church musicians is offering up its experts to media outlets for interview opportunities. Through 2 online radio “channels”, CLN is committed to providing the best, targeted programming to train and encourage this unique community via online streaming radio and podcast access, 24 hours a day, 7 days a week. Creator Worship is the channel for worship leaders who lead a contemporary or even more progressive pop-culture service format. Creator Reverence creates a “home” for traditional music ministers and choir directors.
To go from “zero to hero” can easily destroy just about anyone. Look at how the biggest secular pop sensations implode time after time with drug addictions, mental breakdowns, and suicides. That is often what happens when your world changes overnight from success. Even in the Christian world, it’s very tough. I think most people could not hold to the schedule Paul Baloche lives on.
If you are called to be a ministry, then you should seriously consider the option of setting your ministry up as a non-profit. As artists in ministry, I don’t think that we have to be trying to grind out sales to our fans in order to put food on our tables. So far as I can tell, the Levites were called by God to minister to His people, who in turn provided for them through their offerings (Numbers 18.)
As artists, we need to stop thinking about how to sell our CDs. Instead we need to think about how to develop fans. Isn’t that what you’ve wanted to do all along? Don’t you want to write and play music that connects people to God? We are leading people in worship. Leading requires relationship, so the real question becomes “How many ways can I have relationship with my audience?”
Welcome to the first of a multi-part series on marketing for worship leaders. I’m prayerfully excited to begin this dialogue with you in the hope that God will bring us together to help extend your reach in worship music and the arts. One of the most frequently asked questions I hear is “How do I make it in the music industry?” I’ve heard that question stated in many different ways, but the common thread is about making ends meet. For me, that is M + A = P which is the MAP™ I think I have for you. Can Ministry + Artistry = Profitability? Absolutely. How you get there will depend on your answers to several key questions. Let’s nail down the first question.