After reading this blog, when you are asked, “Who is your target audience? Who do you want to reach?”, please don’t answer that question with “Christians.” With a faith-based product, cause or service, can’t I just target Christians?  That answer is most often no.  The faith-based market reaches many different types of Christians including different beliefs such as Catholic or Protestant, denominational or non-denom, charismatic or non-charismatic, and of course the “normal” demographic categories such as income, region of the country,…