Marketing Tip: Leverage the Power of Storytelling

Here’s how to leverage the power of storytelling in your Christian marketing campaigns: Choose real stories that accurately reflect your organization’s mission, values, and goals. Doing so helps create an emotional connection between the Christian audience and your cause, products, or services that builds authority and trust in your work. Tell the same stories across multiple channels to reach the Christian audience where they spend time online. Cross-promoting stories increases the chances of more people being inspired by the narrative…

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Lion Children’s Author Proves Instrumental in the Creation of Wildly Popular Bible App for Kids

Lion Children’s Author Proves Instrumental in the Creation of Wildly Popular Bible App for Kids Bob Hartman, author of Bob Hartman’s Old Testament Tales and Bob Hartman’s New Testament Tales, is also the author of the stories in the popular Bible App for Kids, with over 2 million downloads – www.bible.com/kids. “Bob was the perfect fit for the Bible App for Kids project,” says Danielle Dykert, director of design for OneHope, the company who produced the app. “He is a true storyteller. His fresh voice brings the Bible to…

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