Story Is Still Everything, and Lucas and Spielberg Are Also Right

I just read an article in Variety about a panel hosted by the USC School of Cinematic Arts. It’s a must read based for those of us working in faith-based entertainment, and in Christian ministry or for-profit communication.
This isn’t just about faith-friendly or faith-based entertainment. The summary concept at the end really applies to everything we do to communicate, from the content we create into products or outreaches, right down to the promotions and ads we create to draw people to them.