Case Study – Advertising: Soul Surfer/Outreach Films

Soul Surfer was one of the biggest Christian movies that released in 2011. The film shared the story of 13-year-old professing Christian and surfing champ Bethany Hamilton who lost her arm in a shark attack. Starring AnnaSophia Robb, Helen Hunt, Dennis Quaid and Carrie Underwood, the film showed the Hamilton family living out their faith in the midst of a dark and trying tragedy. As the motion picture depicts, Hamilton learned to surf again with only one arm and went on…

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