Creating Facebook Ads, 3 Influencer Case Studies, New Women’s Blogger Site, & Top Posts – FrontGate’s June 2021 Newsletter

Creating Facebook Ads that Work Greetings Marketer! Learn the 5 steps to setting up successful ads in Facebook Business Manager today! Are you looking for new ways to reach and engage your target audience? Learn the five steps to setting up successful ads in Facebook Business Manager today! Get your content in front of clearly defined ad audiences and ensure your social advertisement reaches the right people at the right time. Click below to learn more! Learn How to Create…

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3 Exceptional Christian Influencer Case Studies

FrontGate Media’s Social Influencer Group provides an excellent marketing campaign opportunity for Christian brands. By securing social influencers who are relevant to your target audience from our group of results-vetted relationships, we can leverage your expansion to new audiences using the time-tested value of endorsement at the same time as we increase your brand awareness and boost conversions. Review these three micro-influencer case studies that performed exceptionally well. In each case, we started with a smaller budget and engaged a…

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Influencer Campaign Case Study for Becoming a King by Morgan Snyder

Becoming a King by author Morgan Snyder aims to reach men with the life-changing truth about God’s design for their lives. Additionally, it gives women an inside look into the heart of men to better understand how they work.  Throughout this non-fiction book, Snyder helps men rediscover the path of inner transformation in order to harness the power God intends for them. The book is an invitation into a radical reconstruction of beliefs about self, God, and the true meaning…

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Influencer Campaign Case Study for Better Together from Zondervan’s Gift Books Division

Better Together from Zondervan’s Gift Books division is an inspirational hardcover coffee table book for people of all ages to enjoy. It features adorable animal photos alongside meaningful quotes on the topics of friendship, love, respect, compassion, and unity. It highlights the very best things about friendships and makes a great gift! FrontGate Media was hired to promote Better Together through our Social Influencer Group to increase awareness, engagement, and book sales.  Target Audience The ideal audience for this campaign…

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Influencer Campaign Case Study for Advancing Native Missions Gift Catalog

The Advancing Native Missions Gift Catalog is an amazing giving opportunity that sends missions-minded gifts to places where there is little or no Christian influence. All gifts sent from the ANM Gift Catalog help people in some of the neediest places in the world encounter the Gospel message and find hope in Jesus. Every gift donation is designed to equip indigenous Christian partners with the tools and resources they need to help truly transform lives and have a great impact…

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How to Create Ads in Facebook Business Manager

The Business Manager portal on Facebook is your go-to tool for creating an ad from scratch, rather than boosting a social media post, which requires you to publish the post on your feed ahead of time. This is a great way to clearly define your ad audience and ensure your advertisement gets in front of the right people at the right time. Additionally, you can use the Business Manager portal to track and analyze results, such as reactions and engagements,…

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Boosting Social Media Posts to Defined Ad Audiences

Facebook recently reported that ad spending is down on their platform. And while some may see that as a reason not to pursue ads, we see it as an awesome opportunity to get your content in front of more people with less competition! Now is the time to start boosting social media posts and advertising on social platforms to reach a greater audience. Posting effective social ads requires some skill and know-how. Here are tips from our experience about how…

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What are the Results of Having a Video Placement on Your Homepage?

Video marketing is trending, and for good reason. Consumers are increasingly interested in learning about organizations and their offerings by watching a video. In fact, in a 2021 study, nearly 70% of consumers said they would rather watch a short video about a brand or product than read about it. The same study found that 84% of consumers have been convinced to purchase a product or service by watching a brand’s video. So what does this mean for Chrisitan marketers…

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A List of 723 Bad Words To Blacklist & How to Use Facebook’s Moderation Tool

Did you know that there’s a way for you to proactively moderate your brand’s Facebook page…before posts are even written by your audience? If you’re on admin-level for your brand’s page, you are able to make some simple changes that will not allow certain words to be posted on your page. For faith-based brands, this is also helpful in addition to the profanity-blocker (you can see how to block profanity here). To create a list of blocked words, you can click here…

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What is PR? Strategies for Success in Christian PR

A lot of clients come to us and say, “I need PR.” They hear PR is the best marketing value. They see PR in action out in the marketplace. They want in on that action. If you are one of those people who want to invest in PR to promote your latest project, here is everything you need to know about strategies for success in Christian PR. For PR to Work, You Must Be Newsworthy The first and most important…

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FrontGate Media Celebrates 20 Years: An Interview with Founder Scott A. Shuford

An Interview with FrontGate’s Founder and CEO Scott A. Shuford This year, FrontGate Media celebrates 20 years of connecting YOU to the Christian audience through marketing. Hear from FrontGate founder, Scott A. Shuford on how the agency grew and continues to grow in the face of an ever-evolving industry and unexpected events like the COVID-19 pandemic.  Twenty years ago, what made you want to start FrontGate Media?  After establishing my secular market ad agency, I realized that my friends in…

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How FrontGate has created Faith-based Social Media Success

How FrontGate has created Faith-based Social Media Success Remember when we used to talk about Social Media? 😉  Good times. Good times…  NOW it’s all about Social Marketing! FrontGate’s social experience is unmatched having provided social services since 2007, back when new social media sites like Twitter turned one year old, and “The Facebook” turned three.  We have grown, changed, and adapted at every step as Social Media became Social Marketing. Our Azusa Now Campaign Social Reach = 1,116,123! Our Faith-based Social…

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Case Study: JesusCares Donor Development through Social Media

Since their start in 2003, Groundwire has been leveraging mainstream media and technology in order to share the love found in Jesus Christ with youth and young adults. By placing well-produced and relevant commercials on the most-watched TV and radio stations, they are able to share authentic hope with many who might not be ready to walk into a local church. Each commercial invites the viewer/listener to have a conversation with “someone who understands”. Twenty-four hours a day, there are…

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ICVM, ICRS, ChristianCinema.com, Social Media, Bloggers Review DVDs, and other useful stuff ;) 

“FrontGate Media is a tremendous partner for us. The audiences they recommended are right on target for what we needed to achieve. They think outside-of-the-box, often exceeding my expectations.” – Ted Gartner, EVP, Grace Hill Media ChristianCinema.com’s most popular package: Includes Homepage Roadblock, Site Skin, Direct Email, Social Posts, & much more:  Site Skin 95,000 impressions Skyscraper (160×600) 111,000 impressions Leaderboard (728×90) 148,000 impressions Home Page (550×275) 14,500 impressions Follower Banner (468×60) 68,000 impressions Your Direct Email ad sent to…

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7 Simple Things You Can Do To Build A Better Social Following

One of the most common questions we get asked at FrontGate Media is, “How do we get more people to follow us on Social media?”  Today I want to give you 7 simple ways you can promote your social pages. 1. Add Social Links to your email signature. For that matter, everyone in your company should have a link to your social pages in their signature. Every person who encounters your company via email should be given the opportunity to…

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