Social Strategies That Add To Your Bottom Line

Social Strategies That Add to Your Bottom Line Public Relations    Social Marketing    Web & Event Network    Media Buying    Testimonials      Marketing Tips      Case Studies Having successfully worked in the social media space since 2007, just one year after Twitter was founded and three years after “The Facebook”, we take a big picture approach to Social Marketing here at FrontGate Media.  5 Social Strategies that will add to your bottom line…  BUILD YOUR FOLLOWER BASE & ENGAGEMENT Start with…

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Social Strategies That Add To Your Bottom Line

Having successfully worked in the social media space since 2007, just one year after Twitter was founded and three years after “The Facebook”, we take a big picture approach to Social Marketing here at FrontGate Media.  Let us share five key Social Strategies that will create results that add to your bottom line.  BUILD YOUR FOLLOWER BASE & ENGAGEMENT Start from your Facebook business or personality page and build the audience to at least 1,000.   You do need to…

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How to Navigate Instagram’s New Features

How to Navigate Instagram’s New Features There was a bit of criticism surrounding social media giant Instagram’s recent announcement regarding their news feed changes. Most users were upset that they would no longer be able to view posts according to the time they were posted (meaning they wouldn’t be able to see them in order), and businesses were frustrated that their posts wouldn’t be shown to readers who didn’t choose to manually “follow” their feeds. With all the proposed changes (which have…

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How FrontGate has created Faith-based Social Media Success

How FrontGate has created Faith-based Social Media Success Remember when we used to talk about Social Media? 😉  Good times. Good times…  NOW it’s all about Social Marketing! FrontGate’s social experience is unmatched having provided social services since 2007, back when new social media sites like Twitter turned one year old, and “The Facebook” turned three.  We have grown, changed, and adapted at every step as Social Media became Social Marketing. Our Azusa Now Campaign Social Reach = 1,116,123! Our Faith-based Social…

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What Faith-Based Marketers Can Learn From REI’s Black Friday Announcement

Recently, REI announced plans to close their nearly 150 stores on the biggest retail day of the year: Black Friday. The gutsy move shocked both businesses and customers alike but was met with resounding affirmation. In fact, the company’s Facebook re-post of an article announcing their closures received over 70,000 likes and over 40,000 shares. Their other posts about the same subject garnered similar numbers, begging the question, “What can we learn from their savvy marketing and brand stance”? Staying true…

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7 Simple Things You Can Do To Build A Better Social Following

One of the most common questions we get asked at FrontGate Media is, “How do we get more people to follow us on Social media?”  Today I want to give you 7 simple ways you can promote your social pages. 1. Add Social Links to your email signature. For that matter, everyone in your company should have a link to your social pages in their signature. Every person who encounters your company via email should be given the opportunity to…

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Why is everyone picking on Facebook?

Why is everyone picking on Facebook? Does it seem like people are seeing less of your page’s posts?  It’s because they are.  Facebook is moving the industry from organic results to paid results.  At FrontGate, we say that we’re seeing the move from Social Media to Social Marketing.  But before we go waving a finger at Facebook saying, “shame on you for trying to get money out of me”, let’s take a step back.  Perhaps we should be saying, “Thanks for…

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4 Things Social Media Can Do For You

You have a Cause to promote. You have a product that will change lives. A hope giving, life changing, God Inspired kind of thing that really makes a positive impact. If only everyone could understand what you are doing and the impact it has. If only they understood how many more people your organization could help if they got involved.  How do you get the word out for EVERYTHING that you need to accomplish? You need buyers or donors. You need…

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Marketing Trends for 2015 That You Need to Know!

Hootsuite recently released an article about the most recent trends for 2015. With social media and content management ever-changing, it’s important to be aware of the coming round of shifts on the horizon. However, for those who are trying to market to the faith-based audience, the changes have to be tweaked a little more to fit our needs. Here are the things we think will be important for faith-based marketers in 2015 in the changing climate of social media: -Creating cohesive relationships…

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Facebook is Changing Again… What it Means for Your Page!

Facebook recently announced changes to its newsfeed, YET AGAIN.   With the continual changes, you may be wondering what this means for your page, your brand, and your postings. Here’s the latest: What is happening? Facebook users have complained about the amount of promotional posts in their newsfeed. Facebook is going to cut back on showing these kinds of posts.  The types of posts that users are frustrated with are: direct advertisements (i.e.: “buy this item”), posts that link to sweepstakes…

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Marketing Tip: Posting on Social Media During the Holidays

The holidays are notoriously busy times; people are in and out of their offices, on vacation, and are often drowning in emails from multiple sources. You may be wondering how to target your audience at such a hectic time. Wondering when to post on your social platform? We’re here to help! Recently, the AddThis blog did a study to determine the best times to post on social media during particularly hectic times. They found that the following windows are most appropriate…

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Social Media Tip: Choosing Helpful Keywords

Social media is an ever evolving medium, and one which flows through change quickly. Working in the Faith-based social media area, we have to keep up with these trends and changes, just like everyone else. A few years ago, research showed that “keywords” should be general, short, and directly related to the article you are posting. These days, a recent report from Mashable showed that the keyword process has changed.  No longer are keywords that are general and short the best route to…

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Social Media Tip: PROTECT YOUR PRIVACY ON LINKEDIN with their new security tools:

  Do you read the full Terms and Service agreements? Most people click “agree” as quickly as possible to these updates without glancing through the changes buried in their legal jargon.   LinkedIn has introduced three new tools to help you protect your privacy and security and we are here to help you understand what is new and how to update your settings. Here is FrontGate’s report on the key things you can do now to protect your privacy on LinkedIn…

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Christian Music Marketing Update – March 2014

“As I thought about where to create impact that would expand our audience for LifeWay Worship, I immediately thought of FrontGate. Their leadership position in reaching worship leaders, musicians and music fans continues to deliver for us.” – Brian Brown, Sales and Marketing Director, LifeWay Worship. In this March issue of the Christian Music Marketing Update we bring you FEATURED ARTIST & SONG programs on iTickets, NewReleaseTuesday, Sonoma Christian Home and more.Also be sure to tune in our Marketing Tips, Specials, and News including the Spirit West Coast Festivals,…

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Marketing Update for Christian Non-profits

… immediately our numbers started going through the roof. Not only does FrontGate deliver results, they’re a pleasure to work with. They truly care about the work you’re doing, and they work hard to help you reach your goals and have a successful campaign.                                                               – Jamie Stahler, National Day of Prayer Task Force In this March issue of the Marketing Update for Christian Non-profits we bring you… our newest CASE STUDY: The Seed Company MARKETING TIPS SPECIALS NEWS from the Ascend Women’s Conference, the…

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