Marketing Tip: Social Caption Writing Tips

Social media is an excellent way to connect with the Faith & Family audience, promote your products, services, or opportunities, and build brand awareness and engagement.   But if you’re not careful, your social media posts can come across as boring or even annoying. So how can you make sure your posts are engaging?   ✨Write captivating captions.✨   A well-written caption can make all the difference in whether someone stops to read your post or scrolls right past it….

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Marketing Tip: ✨Repurpose Content✨

Want to save time? Want to save time? ✨Repurpose Content✨ Content repurposing not only decreases content creation hours, but it also provides more value to your audience. Here’s an example of how to repurpose content: 1. Create an e-book. While you are likely to be spending time and manpower creating value-rich resources for your audience, you can repurpose this content into an e-book or books for months–even years–depending on how long and in-depth it is. 2. Use your e-book as…

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Marketing Tip: Clean Up Your Website

Is your website looking a little “dirty?”     One of the most important things you can do to keep your website operating at its best is to regularly “clean it up.”   Here are a few ways to clean your website to make sure it’s optimized for positive engagement: ✔️ Remove any old or outdated information (check old blog posts, event pages, etc.) ✔️ Fix any broken links (links that go to a 404 error page) ✔️ Remove or…

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Marketing Tip: 6 Tips for Event Marketing Success

Planning a successful event takes a lot of hard work, but it can be an extremely rewarding experience that can lead to social media engagement and increased brand awareness.     Here are a few tips to keep in mind if you’re thinking about marketing an event to the Faith & Family audience:   1️⃣ Start promoting your event early and make sure to use a variety of channels. 2️⃣ Create a stunning event website or landing page and post…

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Marketing Tip: Highlight Reviews & Testimonials

On average, 95% of consumers read reviews before making a purchase.   Needless to say, if you aren’t highlighting reviews and testimonials on your website, product listings, and throughout your marketing campaigns, it’s essential to START NOW! Reviews and testimonials provide potential customers with an unbiased look at your product, service, ministry, or brand. They are a powerful tool for influencing purchasing decisions and social media engagement and help build brand loyalty, customer confidence, and increase brand awareness. If you…

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Marketing Tip: Is Your Newsletter Boring?

Email newsletters are a fantastic way to stay in touch with your subscribers and keep them updated on what’s new with your brand! However, if your newsletter is boring, your subscribers will quickly lose interest and unsubscribe. So, how can you make sure your newsletter is engaging? First, mix up the content – include articles, images, GIFs, and even videos to keep things interesting. Second, use personalization features–for example, personalizing the subject line with the reader’s first name creates a…

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Marketing Tip: Don’t Doubt Digital Marketing

Do you feel something has changed and your faith-based digital marketing efforts just aren’t paying off?     As Christian Marketers, we’ve all been there at one time or another, and usually that means now is the time to switch things up. Digital marketing encompasses a wide range of strategies, including: ✔️Search Engine Optimization ✔️Pay-per-Click Advertising ✔️Social Media Marketing ✔️Content Marketing ✔️Direct Email Marketing ✔️Affiliate Marketing ✔️Influencer Marketing ✔️Social Media Advertising The list goes on! If you’re not seeing the…

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Marketing Tip: Start Blogging Now

If you’re not blogging for your ministry or business, you are missing out on some serious benefits… Here are 6 reasons why you should start a blog today: 1. Increase your website’s traffic: A well-written blog post can attract new visitors to your website and help you rank higher in search engine results. 2. Boost your leads and sales: By including Calls-to-Action (CTAs) in your blog posts, you can encourage readers to take the next step in their relationship with…

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Marketing Tip: Essential Elements of a Digital Ad

What makes a digital ad click-worthy? Here are a few things to keep in mind as you design an advertising campaign for your brand to increase awareness:   Whether you develop your ads in-house or use a Christian Ad Agency or Marketing Firm like FrontGate Media, your ads should: ✔️A good ad design should be eye-catching but not so busy that it’s confusing. ✔️The colors and overall look should be coordinated and pleasant to the eye. ✔️The ad should be…

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Marketing Tip: Start Holiday Marketing Early

  I know we’re all still enjoying Summer, but the holiday buying and giving season will be here before we know it. The best time to start planning your holiday and end-of-year giving campaigns is NOW.   Whether you’re offering a Christmas sale or running a year-end donation campaign, here are 3 things to start thinking about sooner than later:   1️⃣ Your message. Your message is essential–it’s how you stand out from all the other holiday campaigns to attract…

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Marketing Tip: Are you posting & ghosting?

Get Social on Socials! It’s called SOCIAL media for a reason.     If you’re posting and ghosting, you aren’t getting the most out of your social media marketing. You need to engage with your followers and non-followers to establish trust and increase brand awareness.   Here is a simple way to make social media engagement a consistent part of your marketing efforts: Engage on your primary social media platform for 15 minutes every day. Spend…   5️⃣ minutes responding…

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Religious Censorship in Social Media and What to Do About It

#BigTech religious censorship affects Christian marketers in a significant way, with key words and phrases being systematically eliminated from Facebook’s ad targeting options. Here’s a quick look at a few words and phrases that show how religious censorship is expanding on social media. These words associated with detailed targeting options have been “discontinued:” Jesus Bible Bible Verse Worship Pray Gospel Missions Missionary The Great Commission Focus on the Family Proverbs 31 YouVersion Rick Warren Saddleback Church Bill Johnson Joyce Meyer…

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FrontGate Media Shares 2022 Social Media Trends to Engage the Christian Audience in the New Year

FrontGate Media Shares 2022 Social Media Trends to Engage the Christian Audience in the New Year Orange County, CA – FRONTGATE MEDIA, one of the world’s leading Christian marketing agencies, provides helpful tips and valuable insights for Christian marketers seeking to expand their reach on social media platforms. Most recently, FrontGate Media released an in-depth article highlighting the most popular social media and video sharing platforms and how to use each to its fullest potential. “Social media platforms enable Christian…

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World Emunah: Social Content Campaign Case Study

World Emunah is a leading Jewish non-profit social action organization dedicated to caring for Israel’s most vulnerable children and families. With offices in Jerusalem and Tel Aviv, a small, dedicated team of professionals provide social services and educational support for adults and children. World Emunah has eight ongoing programs and various seasonal campaigns designed to work to improve the lives of the people in Israel, one child, one family at a time.  As part of an extensive marketing campaign for…

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6 Benefits of Christian Influencer Marketing

When it comes to making important decisions, most people listen to the opinions and recommendations of those they trust the most. That is why you’re more likely to go to the dentist or doctor your friend goes to and loves than a random doctor you find online. It’s why you ask your co-workers what their favorite restaurants are before asking Google for recommendations.  If someone you trust tells you something is good, you tend to believe them. Influencer marketing works…

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