Do you want to increase book sales and expand your reach to Christian readers?   OF COURSE YOU DO, unless you’ve stopped writing books! If you aren’t growing your reader base, then you are shrinking it.  Those who aren’t actively engaged in increasing their reader base are by default losing readers simply based on normal audience atrophy. Social Marketing NOT Social Media Having a social presence is important.  It validates you to the outside world, proving that you are relevant and…