Marketing Tip: Paid Vs. Organic Marketing

What type of marketing should you use to reach and engage the Faith & Family audience? Paid marketing refers to techniques such as advertising and promotions–Facebook Ads. Organic marketing relies on content and customer relationships for visibility–Blog and Social Posts. Using a paid approach helps you get quick returns and is beneficial for selling event tickets and generating leads through a giveaway. Organic marketing costs less but is slower to build your brand reputation and trust over time using search…

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Marketing Tip: What Goes in an Email Newsletter?

Ever wondered what you should share in your email newsletter every month? Here are a few ideas:   ✨New Content: Did you publish a new blog or case study? Share it in your newsletter. ✨Social Posts: Are you active on social media? Encourage your subscribers to follow you & engage. ✨Sales & Promotions: Do you have an upcoming sale or discount code? Tell your email subscribers. ✨Products & Services: Launching a new service or product line? Talk about it in…

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Marketing Tip: How to design your AD

Here’s a tip for choosing the best creative for your advertisements ⤵️ Use what’s working! Consider the type of content your audience engages with most online, and use that.  For example, if you’re thinking about running an Instagram ad, check your IG stats to learn the type of posts your audience likes, comments on, and shares the most.  Do they like your graphics with educational content? Your product photos or client testimonials? Your behind-the-scenes videos? When determining your ad design,…

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Marketing Tip: Use Facebook for Event Ads

Wondering how and where to promote your upcoming event? ✨Use Facebook Ads✨ Event ads allow you to target potential attendees based on their location, interests, and types of events they’ve attended in the past. As a result, you can be sure your ad reaches the right people. In addition, event ads allow you to include important details about your event, such as the date, time, and location. And best of all, Facebook makes it easy to track the results of…

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Marketing Tip: Try a New Social Platform

Most Christian businesses, ministries, and organizations are on social media platforms like Instagram or Facebook.  But we want to encourage you to step out of your comfort zone and try a ✨NEW✨ social platform for marketing. Who knows, maybe that can be your 2023 business new year’s resolution! So, whether you’ve been avoiding TikTok, considering YouTube, or thinking about LinkedIn, now is the time to reach and engage your audience somewhere new.  Who knows, you might find your audience has been…

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Marketing Tip: Are You on YouTube for Marketing?

Have you tapped into the power of YouTube for Marketing for Christian brands? If not, here are some of the reasons you should be and 2 ways to use YouTube for marketing: ➡️YouTube has 2 billion+ users ➡️77% of internet users between 15-35 use YouTube ➡️Over half of YouTube users are male ➡️YouTube generated $8.6 billion in ad revenue in 2021, Q4 ➡️70% of consumers have made a purchase from a YouTube ad ➡️62% of users access YouTube every day…

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Marketing Tip: Cross-Promote Your Content

Cross-promoting content is a great way to reach a wider audience and promote your brand. When you cross-promote your content correctly, it can increase awareness, website traffic, and leads. Here is an example of how easy it is to cross-promote your content: Say you write a blog post with Christian parenting tips. You could share a post on your ministry’s Facebook page about parenting tips and a link to your blog post for more information. By doing this, you provide…

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Marketing Tip: Advertising in Facebook A.D.

Have you heard? Meta (the parent company of Facebook & Instagram) removed all Christian and religious targeting options from their ad system.  So, for faith-based businesses, charities, ministries, and organizations that don’t have a significant history of successful campaigns, Facebook is as good as dead when it comes to Christian advertising UNLESS you have an existing history of your own past ad campaigns, then you can still be successful.    If you don’t have your own past ad campaigns to work…

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Marketing Tip: Use High-Quality Photos

In today’s visual world, using high-quality photos on your website and social pages is more important than ever to reach and engage the Christian audience. People are bombarded with images all day long, and they can quickly spot low-quality or pixelated photos (as opposed to high-quality photos that are crisp and clear). If you want people to take your business seriously, it’s essential to use quality images that make your site and social pages look professional and help you stand…

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Marketing Tip: Create an Irresistible Freebie

Do you currently have a lead generation strategy to capture your audience’s email addresses? If not, it’s time to create an irresistible freebie! You need a “freebie” resource your target audience can’t say no to. How do you create an irresistible freebie? 1️⃣ Consider your audience’s pain points. What are their challenges, and how can you solve them? 2️⃣ Consider your audience’s interests and passions. What do they love, and how can you provide access to more of that? 3️⃣…

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Marketing Tip: Try a New Social Platform

Most Christian businesses, ministries, and organizations are on social media platforms like Instagram or Facebook. It’s time to try a new social platform! But we want to encourage you to step out of your comfort zone and try a NEW social platform for your social media marketing. So, whether you’ve been thinking about LinkedIn, Twitter, or Gab, avoiding TikTok, or considering YouTube or another platform, now is the time to reach and engage your audience somewhere new. Who knows, you…

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Marketing Tip: Promote on YouTube

Do you promote on YouTube? If not, here are some of the reasons you should be and 2 ways to use YouTube for marketing: Are you a Christian business, ministry, or organization? Do you promote on YouTube? If not, here’s why you should start: ➡️ YouTube has 2 billion+ users and is one of the most effective ways to do social media marketing ➡️ 77% of internet users between 15-35 use YouTube ➡️ Over half of YouTube users are male…

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Marketing Tip: How to Write a Good Caption

Social media is an excellent way to connect with the Faith & Family audience, promote your products, services, or opportunities, and build brand awareness and engagement. But if you’re not careful, your social media posts can come across as boring or even annoying. So how can you make sure your posts are engaging? ✨Write captivating captions.✨ Not sure how to write a good caption for social media? A well-written caption can make all the difference in whether someone stops to…

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Marketing Tip: Repurpose Content

Want to save time? Repurpose content. Content repurposing not only decreases content creation hours, but it also provides more value to your audience. Here’s an example of how to repurpose content: 1. Create an e-book. While you are likely to be spending time and manpower creating value-rich resources for your audience, you can repurpose this content into an e-book or books for months–even years–depending on how long and in-depth it is. 2. Use your e-book as your lead generation “freebie.”…

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Marketing Tip: Where to Advertise?

 Where to advertise? When it comes to placing digital ads online, you have many options to reach the Family and Family audience. Not sure where to advertise to reach the Christian audience online? Here are some ideas: ✔️Social Ads on platforms like Instagram, Facebook, Gab, LinkedIn, and YouTube ✔️Google Ads that show up in search results for specific keywords and topics ✔️Digital Display Ads on websites relevant to your brand and target audience(s) ✔️ and last but certainly not least…

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