Social media is an ever evolving medium, and one which flows through change quickly. Working in the Faith-based social media area, we have to keep up with these trends and changes, just like everyone else. A few years ago, research showed that “keywords” should be general, short, and directly related to the article you are posting. These days, a recent report from Mashable showed that the keyword process has changed.  No longer are keywords that are general and short the best route to…