Social Media continues to be a hot topic with lots of questions from the audience as I teach on marketing at events like the Christian Musician Summit and Christian Leadership Alliance.

I’ve been involved in social media since the very early days in 2007 when I brought one of the first Christian social media sites into our FrontGate Media group. We have served as Social Media agents for the Barnabas Group, Barbour Publishing, GMC, Kenny Luck at Every Man Ministries/Saddleback Church, the Christian Comic Arts Society and others.

I look at Social Media like establishing an embassy in a foreign country. By setting up shop inside one or more of the social media worlds, you are able to reach out to the local inhabitants, start to learn their culture, and establish relationships.