How To Start Your In-House Press List

How To Start Your In-House Press List From Scott A. Shuford, our Founder & CEO…. I didn’t know how to write a press release or who to send it to when I started the company that is now FrontGate in 2018, so here’s what I did. I found a press release like the announcement I wanted to write and changed their info to my info. I reworded the release to fit our brand and voice. I researched the 10-15 media…

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3 Common Mistakes PR Companies Make and How to Fix Them

Sometimes it takes getting back to basics to begin cranking out PR content that shines. Though these three things seem like no-brainers, they are truly the foundation of any great PR campaign. ¬†They are also some of the ways that companies and brands can go drastically wrong, and can even alienate their desired audience. To stay at the top of your game, take a look at these tips, and how you can avoid the common pitfalls. Making a few small…

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5 Tips for Successful PR

A public relations campaign can be time-consuming, but if done well, it can be one of the most effective keys to the success of a product or brand. PR isn’t a replacement for traditional advertising. In fact, it should work in tandem with an advertising campaign to ensure the proper audiences are reached at the right times. While traditional advertising is always guaranteed, PR is a gamble. Publicists can write the most creative pitch and represent the best outlets, but it’s ultimately up to the media gatekeepers as to whether or not they pursue coverage. That’s why it’s important to do everything you can to make your PR efforts as streamlined as possible. Here are five key tips to remember as you prepare your next PR campaign.