The Parable Group shares Annual State of Christian Retailing report

The Parable Group shares Annual State of Christian Retailing report (February 5, 2021) – Today, the Parable Group released its 2021 State of Christian Retailing report, providing data and insights into the current climate within the Christian retailing industry. Progress, pandemic challenges, and important industry findings are explored to help strengthen business and ministry in the year ahead. Drawing on $58 million in sales data and 1.7 million consumer receipts reported to ParableConnect by 230 U.S. Christian retailers—along with nationwide…

Read More …

Parable Group releases report, “Christian Retail 2018: Year in Review”

Parable Group releases report, “Christian Retail 2018: Year in Review” (January 24, 2019) – Today, the Parable Group released its first annual Christian Retail 2018 Year in Review, providing data and insights into the state of Christian retailing, and revealing key lessons retailers and brands can take away from them for the future. Drawing on $63 million in sales data, 2.2 million consumer receipts, and survey results from U.S. Christian retailers across marketing groups, church stores, and other independents, report…

Read More …

400 stores now using The Parable Group services

400 stores now using The Parable Group services (March 26, 2018) – Serving independent retailers nationwide, The Parable Group, the leading data-driven marketing agency for the Christian products industry, recently reached 400 store-fronts participating in a variety of their tools, programs and services. “We’re honored to serve a diverse group of retailers with personalized solutions—helping them boost traffic, increase turns, grow profits, and expand their local ministries,” said Erik Ernstrom, Manager of Business Intelligence for The Parable Group. “We’re called…

Read More …

LIFEWATER INTERNATIONAL HONORS THE PARABLE GROUP AND THEIR PARTNER RETAILERS

LIFEWATER INTERNATIONAL HONORS THE PARABLE GROUP AND THEIR PARTNER RETAILERS Contact: Sally Ross Tel. (805) 543-2644 x590 Email: sally.ross@parable.com (October 26, 2015) – Lifewater International, a non-profit Christian water development organization, honored The Parable Group and its family of retail partner stores on Tuesday, October 20, 2015 for their generosity in helping provide a water well in the Agali Region of Uganda.  “We are so thankful for The Parable Group and their partner stores for teaming up with us to help provide…

Read More …

The Parable Group Expands Team; Bryce Richardson Joins as Email and Customer Specialist

THE PARABLE GROUP EXPANDS TEAM; BRYCE RICHARDSON JOINS AS EMAIL AND CUSTOMER SPECIALIST Contact: Sally Ross Tel. (805) 543-2644 x590 Email: sally.ross@parable.com (July 20, 2015) – San Luis Obispo-based marketing agency, The Parable Group, announced today that Bryce Richardson has joined their team as Email and Customer Specialist. Bryce has a 6-year background in marketing and digital services with specialties in project management, statistical analysis, email coding/delivery, list segmentation and web design. Bryce joins The Parable Group most recently from Henry Madison Research, Inc. where…

Read More …

The Parable Group and Westbow Press Announce Writing Contest Winner

THE PARABLE GROUP AND WESTBOW PRESS ANNOUNCE WRITING CONTEST WINNER Contact: Sally Ross Tel. (805) 543-2644 x590 Email: sally.ross@parable.com (July 13, 2015) – The Parable Group, a leading retail and marketing services provider, and WestBow Press, the self-publishing division of Thomas Nelson and Zondervan, the world’s largest Christian publisher, today announced William Thorton as the Grand Prize winner of the 2015 Aspiring Authors Writing Contest. Thorton’s manuscript, Set Your Fields on Fire, was selected from several hundred entrants. His winning novel will be…

Read More …

The Parable Group & Westbow Press Announce Top 10 Writing Contest Finalists

THE PARABLE GROUP & WESTBOW PRESS ANNOUNCE TOP 10 WRITING CONTEST FINALISTS Contact: Sally Ross Tel. (805) 543-2644 x590 Email: sally.ross@parable.com (June 28, 2015) – The Parable Group, a leading retail and marketing services provider, and WestBow Press, the self-publishing division of Thomas Nelson and Zondervan, announced the top 10 finalists for the 2015 Aspiring Authors Writing Contest on Sunday, June 28th, during The Parable Group All Partner Store Meeting at the Orange County Convention Center in Orlando before the International Christian Retail…

Read More …

Christian Retailers Partner With Prison Fellowship International to Bring Hope to Desperate Children

CHRISTIAN RETAILERS PARTNER WITH PRISON FELLOWSHIP INTERNATIONAL TO BRING HOPE TO DESPERATE CHILDREN  Contact: Sally Ross Tel. (805) 543-2644 x590 Email: sally.ross@parable.com (March 16, 2015) – Covenant Group, The Parable Group and their respective partner retailers nationwide, announced today a joint initiative with Prison Fellowship International, the largest and most extensive association of national Christian ministries working within the criminal justice field, to launch the Children of Prisoners Sponsorship Program to rescue, restore and rebuild the lives of poor and vulnerable children of…

Read More …

The Parable Group Launches 2nd Annual Writing Contest Sponsored by Westbow Press

THE PARABLE GROUP LAUNCHES 2ND ANNUAL WRITING CONTEST SPONSORED BY WESTBOW PRESS Contact: Sally Ross Tel. (805) 543-2644 x590 Email: sally.ross@parable.com (March 1, 2015) – The Parable Group, its retail partners and WestBow Press, the strategic self-publishing division of Thomas Nelson and Zondervan, the world’s largest Christian publisher, announced today that they are accepting submissions for the Second Annual Aspiring Authors Writing Contest. Top 10 finalists will be announced on Sunday, June 21 at the Orange County Convention Center in Orlando before…

Read More …