Panera stuck out because their offer was good for 60 days around my birthday, not just 30 days… I could use it before or after my birthday! They broke out from the pack by putting themselves alone in my choice set. I’d had to choose between various restaurants in July because there was no way I could squeeze them all in within the time window they gave me, but after the end of July, I have only one open option: Panera Bread. Good marketing Panera, again.