As Christian marketers, we are increasingly having to deal with the fragmentation of how to reach our target audiences within the faith-based market, and for some of us, even in the “real world.”

It used to be so easy. All you had was radio, print and a little bit of television. A solid advertising and PR strategy was relatively simple. Now we need to have strategies in place for online partnerships, social media, texting, apps, pay per click, events… and the list goes on.