NPD announces agreement with Nielsen

NPD announces agreement with Nielsen I am thrilled to announce that NPD has signed a groundbreaking agreement with Nielsen which positions NPD and our Checkout service for continued growth. Under the agreement, Nielsen will license NPD’s ReceiptPalSM packaged goods data for their FMCG tracking services in the U.S. ReceiptPal is NPD’s next-generation panel which tracks both e-commerce and brick-and-mortar sales, allowing us to show clients how shopping behavior is evolving in the new blended retail environment. Since the introduction of our…

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