NPD sales trend report for Christian book market presented at Leadership Summit

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NPD sales trend report for Christian book market presented at Leadership Summit Kristen McLean, Executive Director of Business Development for The NPD Group, will give her annual report on May 10 at the ECPA Leadership Summit during her session, “Market Data and Sales Trends for Christian Publishers.”  Held May 9-10 in Nashville for Christian publishing leaders, the Leadership Summit will be the only opportunity this year to hear from McLean about the Christian publishing industry.  The event will also include…

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NPD predicts holiday book buying will be slower this year

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NPD predicts holiday book buying will be slower this year (Publishing Perspectives) — In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD’s BookScan data with Kristen McLean reporting: “Last week diverged significantly from 2021, heading down and ending 14 percent below the same week in 2021, as the 2021 market was already heading up into an early holiday climb.” She highlights several data points that corroborate a slower holiday season this…

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NPD to provide PubU attendees with research presentations for Christian and Children’s markets

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NPD to provide PubU attendees with research presentations for Christian and Children’s markets The comprehensive sales data and expert analysis of The NPD Group, NPD Book will be available as recorded sessions to all who register to attend ECPA PubU.  One session will focus on the opportunities in the Christian market based on the latest data; and the other session, led by Manager of Industry Insights Brenna Conner, will be developed for the PubU Children’s Book Summit, with analysis on…

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NPD announces agreement with Nielsen

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NPD announces agreement with Nielsen I am thrilled to announce that NPD has signed a groundbreaking agreement with Nielsen which positions NPD and our Checkout service for continued growth. Under the agreement, Nielsen will license NPD’s ReceiptPalSM packaged goods data for their FMCG tracking services in the U.S. ReceiptPal is NPD’s next-generation panel which tracks both e-commerce and brick-and-mortar sales, allowing us to show clients how shopping behavior is evolving in the new blended retail environment. Since the introduction of our…

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