NPD sales trend report for Christian book market presented at Leadership Summit

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NPD sales trend report for Christian book market presented at Leadership Summit Kristen McLean, Executive Director of Business Development for The NPD Group, will give her annual report on May 10 at the ECPA Leadership Summit during her session, “Market Data and Sales Trends for Christian Publishers.”  Held May 9-10 in Nashville for Christian publishing leaders, the Leadership Summit will be the only opportunity this year to hear from McLean about the Christian publishing industry.  The event will also include…

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NPD Acquires Nielsen U.S. Market Information and Research Services for Book Industry

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NPD Acquires Nielsen U.S. Market Information and Research Services for Book Industry Services Cover Physical and Digital Sales Tracking, Consumer Insights, and More Port Washington, NY, January 20, 2017 — The NPD Group announced that it has acquired Nielsen’s U.S. market information and research services for the book industry.  The acquisition includes: U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®.  These services will be part of NPD Book, a new U.S. practice area that…

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