How to Increase Donations with Nonprofit Messaging That Drives Action

An essential element of any nonprofit marketing strategy is a landing page to collect donations. This page should be straightforward, user-friendly, and evoke your audience’s emotions to drive them to give. The question becomes which nonprofit messaging strategy is more effective: happy or sad messaging? Keep reading to learn how to increase donations for nonprofits by appealing to the emotions that drive action. These strategies also work for service and product-based businesses wanting to increase sign-ups or sales! Nonprofit Messaging…

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Ministry Case Study: CrossExamined.org

Started in 2006, CrossExamined is a non-profit organization dedicated to Christian apologetics. They equip students with the tools to defend their faith, and conduct engaging seminars on campuses where high school and college-age students can actively participate. They are an inter-denominational organization, seeking not to divide churches, but rather to unite with the common goal of presenting evidence that valid the truths of Scripture.  Their definition of Christian apologetics is “Christian apologetics can be summarized in two parts: (a) objective reasons and evidence that Christianity…

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