NPD Acquires Nielsen U.S. Market Information and Research Services for Book Industry
NPD Acquires Nielsen U.S. Market Information and Research Services for Book Industry Services Cover Physical and Digital Sales Tracking, Consumer Insights, and More Port Washington, NY, January 20, 2017 — The NPD Group announced that it has acquired Nielsen’s U.S. market information and research services for the book industry. The acquisition includes: U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®. These services will be part of NPD Book, a new U.S. practice area that…
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