So based on the last issue’s column, now that you’ve planted you embassy in one or more of the social media countries, what do you share?
As we explore social media more deeply, let’s take a look at what you should share. Notice that I said “should.” There are lots of things you “can” share, but as you’ve probably already noticed from other people’s posts, there are lots of things you don’t really need to be sharing.
One of our core Audience Delivery Services at FrontGate Media is Social Media. We have a lot of experience in this area. I spend my time working for our clients to develop a strategy around their ministry or business. I’m going to share our strategy with you.
Cornerstone Festival, the church’s most diverse celebration of Christians in art and culture, has a new look and a new pricing structure. To the seasoned attendees, the festival might take on a vintage feel.
For the past 29 years, faith-filled attendees of all ages, styles and denominations have made the pilgrimage to the hills of Western Illinois for this week-long celebration. They come to be inspired through seminary level classes and discussions, entertained with the best in music and film, spurred to further creativity with visual art, invigorated through sport and competition and to experience spiritual renewal among this diverse gathering of believers that makes the Cornerstone Festival community.
Over the last few columns, we’ve been talking about Promotion. Last time, we walked through a brief overview of Advertising. Now we are going to talk about some specific No-Brainers. These No-Brainers come from my media group, FrontGate Media (//FrontGateMedia.com). Our group is celebrating our 10th Anniversary this year. We are the #1 source of Christian Music fans and Worship Leaders & Church Musicians.
Over the last few columns, we’ve been talking about Promotion. Last time, we walked through a brief overview of Public Relations otherwise known as PR. Now we are going to talk about Advertising.
My philosophy on advertising is that in most cases, the goal of your ads should be Data Capture. You can read my blog on that topic at //tinyurl.com/WhatYourAdShouldDo.
The key to all of advertising is to answer the following question for your target audience: What’s In It For Me? The person viewing your ad is fully tuned into WIFM.
CORNERSTONE FESTIVAL and FRONTGATE MEDIA are joining forces to create an impressive gear giveaway for lucky festival attendees. This contest is perfectly matched, as Cornerstone is the one Christian festival that can boast the title of having the largest musician attendance in the world. Known for its edgy environment and creative fan base, Cornerstone is the festival where every band dreams of performing.
Big news finally released today in the long awaited announcement that effective June 1, 2011, David C Cook and Integrity Media reached an agreement whereby Integrity Music became part of the David C Cook family.
FrontGate Media; the leading faith-based, culture-engaged media & marketing group, announced today the addition of WorshipTogether.com to their growing media group roster.
Last time, we talked through an overview of the Four P’s: Product, Price, Place and Promotion. In the next several columns, we’re going to dive more deeply into Promotion, covering Public Relations, Advertising and in this column, the basics about Social Media.
I’m not surprised. I’ve been waiting for an excuse to write about Idol. Last night, American Idol gave Fox its highest ratings yet in prime time, with a 10.9 rating/16 share according to Nielsen Media Research data, an average of 12 million households tuning into the network, between 8 p.m. and 11 p.m. This is a Chutes and Ladders game story…
FrontGate Media; the leading faith-based, culture-engaged media & marketing group, announced today the addition of Cornerstone Festival to their growing media group roster. Created by the Chicago-based Jesus People USA, Cornerstone Festival is proving again to be the most creative and provocative of the nation’s festivals. With their incredible alternative musical line up, Flickering film screenings, Art Rageous, cstoneXchange, Sports, on-site Recovery Meetings, Children’s programs and more, since 1984 this alternative Christian lifestyle festival has pushed boundaries and challenged the concept of what a Christian festival “should” look like.
FrontGate Media, the largest faith-based media group in total reach to church musicians, announced today their media group’s NAMM Show activities and events.
So after all this time including the last 10 years now at my own company, FrontGate Media, watching every Christian music company market their artists and albums, here is the ONE THING YOU MUST ALWAYS do in any music ad or promotion…
The Creator Leadership Network (CLN) is proud to announce the premiere of The Monica Coates Show. The 30-minute radio show, hosted by author, educator, and music industry veteran Monica Coates, begins its weekly run on CLN’s Creator Worship channel at www.CreatorLeadershipNetwork.com, today, Monday, January 10 at 12:00 noon EST (11:00am CST, 9:00 am PST) with encore presentations 3:30pm, 12 midnight and 4:30am Eastern time.
Every business school teaches The Four P’s in their basic marketing class. The Four P’s are Product, Price, Place and Promotion. There have been attempts to expand the P’s but in the end, these four areas completely encompass the basics of any business or ministry. By the end of this article, you will be equipped to “wow” your Baptist preacher friends this four point “P” business sermon.
reatorLeadershipNetwork.com (CLN), the first-ever online radio stations exclusively devoted to teaching and training for worship leaders and church musicians is offering up its experts to media outlets for interview opportunities. Through 2 online radio “channels”, CLN is committed to providing the best, targeted programming to train and encourage this unique community via online streaming radio and podcast access, 24 hours a day, 7 days a week. Creator Worship is the channel for worship leaders who lead a contemporary or even more progressive pop-culture service format. Creator Reverence creates a “home” for traditional music ministers and choir directors.