We just read a great article… Imagine attending a concert featuring your favorite band. You are in a giant arena filled with fans, singing your favorite songs, and all that emotion burns into your memory in a giant crescendo. When you leave, you snag a beloved concert tee, and maybe even a hat or keychain… From that moment on, you will always look back on those mementos as part of that experience. But times are changing. These days you may…