For the first time in its history, HM Magazine is making their annual Christmas issue FREE via the internet. Traditionally, only subscribers have received the special Christmas issue which features HM’s unique brand of editorial, commentary and reviews along with a “Christmas Gift Guide” with images, text and links along with a special “Dear Mom, This is what I really want for Christmas” checklist form for readers to pass along to their favorite gift givers complete with listings of featured products and websites.
As I hope you know by now, I serve on the Board for the Christian Comic Arts Society. A few weeks ago, we were at the massive, annual Comic-Con International in San Diego. The following week, DC Comics released their APP for Android. DC is the biggest North American comics publisher. Renowned for what are considered the World’s Greatest Super Heroes: Superman, Batman, Wonder Woman, Green Lantern, The Flash and more, DC publishes more than 80 comic format titles monthly and over 1,000 comic books and graphic novels annually, DC also presents different flavors of graphic storytelling through its diverse imprints.
So now that AT&T may be able to get their technology problems under control, it will be VERY interesting to see how they navigate the long branding road back in an attempt to rebuild their reputation and win back consumers. What are your thoughts? Do you think they’ll win people back, or do they have to work hard to gain the newbies with the latest new technologies?