Happy Monday morning to our Christian media marketing and advertising friends! As you know, Monday means Special Offer Announcement, so let’s get right to it…

Business Insider recently released a chart showing the increasing spread of revenue distribution across the app world. The article concluded that “Mobile apps are not a ‘sink or swim’ proposition,” and “The changing revenue distribution of mobile apps reflects the proliferation of the app economy in the past two years, but also a repudiation of the idea that you need to be in the top 25 of the app store to make any money.”

What this means is that ALL apps have a better shot at distribution success over given a long-tail approach, whether they are for profit or free apps.