Case Study – Social Media: Kenny Luck and Every Man Ministries

Every Man Ministries (EMM), founded in 2000 by Kenny Luck, men’s pastor at Saddleback Church, has a “simple” goal: to revolutionize men’s ministry, free men spiritually, and ignite spiritual health worldwide. With a passion to reach, relate to, and re-ignite men to become God’s men living out God’s purposes, EMM engaged FrontGate Media, experts in faith-based marketing, to bolster social media engagement.

Kenny Luck’s Every Man Ministries Releases First 100 Videos In The “Secret Questions Men Ask” Series

Kenny Luck’s Every Man Ministries has encouraged, inspired and activated over a million men in the last decade. Kenny and Every Man’s driving force is to engage and equip men with powerful tools which help them deliver God’s justice and love to a waiting world. This vision, and the response of thousands of men who have taken the challenge, has inspired Every Man Ministries to create a YouTube channel focused on identifying and answering the core issues men face, often in secret and isolation. The channel, hosted by men’s expert and Every Man founder Kenny Luck, begins with the most frequently asked Top 100 Secret Questions from men. The video channel can be accessed from www.everymanministries.com, or directly at www.youtube.com/everymanministries.
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Every Man Ministries Leads Movement of Churches to Connect with Men

In the face of Newsweek’s recent cover story “Man Up” (//tinyurl.com/newsweek-men), and the controversial piece “The End of Men” in The Atlantic earlier this summer (//tinyurl.com/the-end-of-men), many discussions are taking place on just how men are losing their hold on society. SOAR is the Christian church’s relevant and strong answer to the global conundrum about the state of manhood at a time where there is much chatter and noise in the world about just what is wrong with men.