Marketing Tip: Host Webinars and Virtual Events

Looking for ways to reach the broader Christian audience? Host webinars and virtual events! Online experiences are one of the most influential tools you can utilize to share your message and kindle a sense of fellowship among your audience. They offer you the opportunity to connect with people from all over the world and share ideas on topics that resonate with them the most. Additionally, webinars and virtual events are cost-effective and flexible, allowing you to reach a large number…

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Marketing Tip: Reach People with Retargeting

How do you stay top-of-mind with people who visit your website but don’t convert? Use retargeting ads! Retargeting ads target people who have already visited your website or engaged with your content in some way. Because they’ve engaged in one way or another, you can be confident they’re interested in what you offer. They may just need that extra push to convert. That’s where retargeting comes in. By leveraging user data, retargeting allows businesses to target potential customers who have…

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Marketing Tip: Try Youtube Shorts

You’ve probably heard of Instagram Reels and TikToks, but have you tried YouTube Shorts to promote your Christian brand? Short-form video isn’t just for Instagram and TikTok anymore. Now, YouTube has hopped on the bandwagon, creating a new way to reach and engage the Faith and Family online community. Here are some things to keep in mind when creating short-form video content for YouTube shorts: → Videos should be short and snappy, no longer than 60 seconds → Videos should…

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Marketing Tip: Get Personal On Your Blog

Is your blog content too generic? It’s time to get personal. Sharing personal stories that illustrate how your organization’s mission and values have impacted people’s lives is the best way to differentiate your blog content. It will also help readers connect with your organization on a deeper level and understand the human impact of your work. You can do this even when covering an informational topic or product review. Use case studies, testimonials, reviews, and real-life applications to enhance the…

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Marketing Tip: Leverage Youtube Ads

Starting a Christian channel on YouTube isn’t the only way to capitalize on the platform’s 122 million daily visitors. You can also leverage the power of YouTube ads to reach and engage the Faith and Family audience. To do this, you’ll need to create high-quality video ads that are visually appealing and have a clear call to action. Then, you can use YouTube’s targeting options to reach specific demographics, interests, and locations–specifically targeting the Christian audience! Will you give it…

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Marketing Tip: Improve Your Social Media ROI

Do you want to improve your ROI on social media and see a better return on your time and money investment? If so, try implementing these 4 Christian marketing ideas into your social media strategy ⤵️ Diversify Your Social Presence → We love Facebook, Instagram, and LinkedIn… but have you tried Twitter, Gab, and YouTube to promote your Christian brand? Leverage Social Media Ads → By utilizing social media ads, you can target specific demographics and interests, ensuring your message…

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Marketing Tip: Get Text-Savvy

Have you tried text message marketing to reach the Christian audience offline? We talk a lot about online marketing strategies, but text marketing is a great way to reach your people, even when they’re offline.  You can utilize SMS marketing to send… ➡️ Devotionals ➡️ Inspirational quotes ➡️ Event reminders ➡️ Donation requests ➡️ Product releases ✨ And MORE…  directly to your audience’s mobile devices. Would you try a campaign like this? Let us know in the comments!  #christianpublishing #christianauthors…

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Marketing Tip: Host Virtual Retreats

Hosting virtual retreats provides a unique opportunity to offer a spiritually refreshing experience to a wide Christian audience.  By incorporating guest speakers, worship sessions, and interactive activities, participants can engage in a transformative and immersive experience from the comfort of their own homes.  Virtual retreats create a sense of community, inspire personal growth, and deepen faith, allowing individuals to connect with others who share similar beliefs and values while learning more about your Christian brand. Why ✨virtual✨ instead of in…

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Marketing Tip: PR Isn’t Just for a Crisis

Want to make sure your Christian brand is getting the right kind of attention?  A Christian PR firm might be just what you need.  While crisis management is certainly a part of PR, public relations is also about generating buzz and training teams for media appearances.  Whether you’re launching a new product, service, or outreach initiative, a good Christian PR team can help you get the word out and maximize your impact. Plus, you can be sure that their values…

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Marketing Tip: Go LIVE!

Are you looking for a new way to reach and engage the Faith and Family audience? Go LIVE! Going live on Facebook, Instagram, YouTube, or other platforms can be a powerful Christian marketing strategy to engage your audience. By going live, you can create an interactive and authentic connection with your audience in real time, fostering a sense of community and trust.  Here are 5 ways to use this opportunity: Share inspiring messages or stories Engage in live Q&A sessions…

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Marketing Tip: The Power of Word of Mouth

  What your audience says about you can drastically impact your organization.  Just check out these stats from Semrush: → 23% of people talk about their favorite products with friends and family every day.  →  78% of people rave about their favorite recent experiences to people they know at least once per week.  → Out of the top five popular ways to recommend a business, word-of-mouth comes first, followed by Facebook, Google, and Twitter.  → 90% of people are much…

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Marketing Tip: Influencer Marketing Another Way

  We talk a lot about partnering with Christian influencers to have them promote your product, service, or organization on their social media pages.  But there’s another way to do Christian influencer marketing! Leveraging influencer takeovers can be a highly effective Christian marketing strategy to expand your reach and engage with your followers.  By allowing influential Christian influencers to take over YOUR social media accounts, you can tap into their existing audience and leverage their credibility and influence.  This not…

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Marketing Tip: Encourage User-Generated Content

Are you looking for better and faster ways to create content that resonates with your Christian audience? Encourage user-generated content (UGC)! User-generated content is (believe it or not) content that your followers create! By encouraging your audience to share their stories, experiences, and testimonials related to your organization or brand via social media posts, videos, email, and more, you get a ton of free content you can repurpose on your page! To get started, created a UGC-focused campaign letting your…

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Marketing Tip: Provide Free Resources

  Did you know that giving things away for FREE is one of the best ways to increase sales? It sounds counterintuitive, but consider this: By offering a free resource, like an e-book, guide, or downloadable content related to your brand mission or message, you can get people’s email addresses. Once you have their email addresses, you can send email communications that share more about your product, services, or opportunities. Email marketing has one of the highest conversion rates of…

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Marketing Tip: Talk to Your Audience

  Here’s how to use Christian podcasting to talk to your audience in new ways ⤵️ Audio marketing can be a valuable tool for Christian ministries, businesses, brands, and organizations. Podcasts are audio content that are usually generated around specific topic areas to engage with an audience. → A faith-based organization can use a podcast to discuss current matters in their industry and how they plan to tackle them. → A Christian ministry can use a podcast to share meaningful…

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