Marketing Tip: Advertising in Facebook A.D.

I’m sure you have heard that Meta (the parent company of Facebook & Instagram) removed all Christian and religious targeting options from their ad system. So, for faith-based businesses, charities, ministries, and organizations that don’t have a significant history of successful campaigns, Facebook is as good as dead when it comes to Christian advertising UNLESS you have an existing history of your own past ad campaigns, OR IF YOU HIRE SOMEONE WHO DOES HAVE PAST CAMPAIGNS, then you can still…

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Marketing Tip: Influencers are Still Influencing

Have you leveraged the power of Christian influencers to reach the Faith & Family audience? Influencer marketing is STILL a marketing trend in 2024–and it’s only getting MORE popular. Now is the time to partner with influencers to market your faith-based product to the Christian audience on social media platforms. Here are a few tips to help you secure influencer partnerships: 1️⃣ Reach out to influencers who align with your brand. Do your research and identify influencers who have a…

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Marketing Tip: How To Be a Podcast Guest

Here are 3 tips for how to secure a spot as a guest on Christian podcasts ⤵️ 1. Identify Christian podcasts related to your brand ➡️ You can do this by searching terms like “Christian podcasts on dating” or “Christian podcasts for moms,” depending on what makes sense for your brand. 2. Choose three “pitches” for the Christian podcast producer ➡️ For example, if you’re a Christian dating brand, you could offer to talk about: → How to know if…

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Marketing Tip: Marketing vs. Christian Marketing

How do you ensure your marketing efforts are reaching and engaging the ✨CHRISTIAN✨ audience? Read this: As a Christian marketer, you need to think carefully about which Christians you are targeting, what messages you want to communicate, and which types of media will reach those audiences. Just targeting “Christians” is not enough. It’s essential to have a deep understanding of what your Christian audience(s) care about–the faith-based audience’s interests, values, behaviors, and contexts to create relevant messages. Additionally, it can…

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Marketing Tip: Write a Devotional

Want to reach and inspire the Christian audience? Here are 4 steps to writing a devotional: 1. Think of a topic related to your brand that matters to your audience → Identify a problem they have, questions they want answered, or situations they’re likely working through. 2. Include Scriptures related to your topic → Find stories in the Bible that relate to your audience’s experiences and passages that offer answers, solutions, and hope. 3. Relate to your audience and direct…

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Marketing Tip: Get on Christian Podcasts

Want to reach the Faith and Family audience? Here are 3 reasons to be a guest on Christian podcasts ⤵️ 1. Your audience listens to Christian podcasts ➡️ There are over 5 million podcasts, 70 million podcast episodes, and 464.7 million podcast listeners worldwide. The Christian audience is listening. 2. The Christian audience is already established ➡️ You can capitalize on top Christian podcasts’ massive followings and ultra-engaged followers to see more immediate results. 3. You build trust and establish…

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Marketing Tip: Look For Opportunities to Diversify

You’ve heard the saying, “don’t put all your eggs in one basket.” Well, the same goes for Christian digital marketing, and here’s why ⤵️ While you don’t need to pursue every distribution channel, it’s important to try a few and find which ones work best for your audience. That way, you don’t miss out on reaching your people on different platforms, miss new forms of digital marketing, and protect against that time when your #1 option falters or even fails. Here…

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Marketing Tip: Don’t Disappear

  Are you making this BIG mistake when it comes to marketing your Christian business, ministry, or organization? Are you showing up when you need something from your audience, then disappearing for months on end? → Perhaps you create a robust marketing plan for your upcoming book release… → Or a holiday marketing campaign to capture end-of-year donations… → Or a targeted ad campaign for an upcoming event… While it’s wise to ramp things up to promote a new product…

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Marketing Tip: Make It About Them

Your audience doesn’t care about you (sorry!). But you know what they DO care about? Themselves! The more you can relate your Christian ministry, brand, business, product, service, testimony, and mission to your audience–the more they see themselves in the story–the more likely they are to engage with you. One easy way to do this is to use the word “you” in your writing more. This simple adjustment can make a big difference in helping your audience feel connected to…

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Marketing Tip: 3 Types of YouTube Content

Wondering what to share on your Christian YouTube channel? Here are 3 types of YouTube content to reach and engage the Faith and Family audience: 1. Educational Content → Create educational videos that provide value to your audience, such as tutorials, how-tos, or guides. This can help you position your organization as an expert in your field and establish trust with your viewers. 2. Behind-the-Scenes Content → Create videos that take viewers behind the scenes of your organization, such as…

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Marketing Tip: Build Partnerships in the Faith Community

Do you want a guaranteed way to expand your reach to the Faith and Family audience? Partner with other Christian businesses, ministries, and organizations! By building mutually beneficial relationships with others in the faith community, you can cross-promote your products and services, reach new audiences, and grow your brand. Once you identify Christian partnerships that make sense for your brand, here are 3 ways to get the word out. 1️⃣ Email newsletter promotion: mention the brand partnership in your newsletter–and…

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Marketing Tip: Host Webinars and Virtual Events

Looking for ways to reach the broader Christian audience? Host webinars and virtual events! Online experiences are one of the most influential tools you can utilize to share your message and kindle a sense of fellowship among your audience. They offer you the opportunity to connect with people from all over the world and share ideas on topics that resonate with them the most. Additionally, webinars and virtual events are cost-effective and flexible, allowing you to reach a large number…

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Marketing Tip: Reach People with Retargeting

How do you stay top-of-mind with people who visit your website but don’t convert? Use retargeting ads! Retargeting ads target people who have already visited your website or engaged with your content in some way. Because they’ve engaged in one way or another, you can be confident they’re interested in what you offer. They may just need that extra push to convert. That’s where retargeting comes in. By leveraging user data, retargeting allows businesses to target potential customers who have…

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Marketing Tip: Try Youtube Shorts

You’ve probably heard of Instagram Reels and TikToks, but have you tried YouTube Shorts to promote your Christian brand? Short-form video isn’t just for Instagram and TikTok anymore. Now, YouTube has hopped on the bandwagon, creating a new way to reach and engage the Faith and Family online community. Here are some things to keep in mind when creating short-form video content for YouTube shorts: → Videos should be short and snappy, no longer than 60 seconds → Videos should…

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Marketing Tip: Get Personal On Your Blog

Is your blog content too generic? It’s time to get personal. Sharing personal stories that illustrate how your organization’s mission and values have impacted people’s lives is the best way to differentiate your blog content. It will also help readers connect with your organization on a deeper level and understand the human impact of your work. You can do this even when covering an informational topic or product review. Use case studies, testimonials, reviews, and real-life applications to enhance the…

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